How many panicked calls have you received from a client who just found a wasp nest in their home or discovered half of their dry goods have been ravaged by vermin?
No one cares about pests and bugs until they see them in their home (or the havoc they wreak) with their own eyes. Take advantage of this and use visuals in your pest marketing strategy.
Here are 5 ways to effectively use visuals in your pest control marketing.
1. Think About Social Media
Social media can be a great way to reach out to local people who may be interested in your services.
74% of social media specialists use visual assets as part of their strategy, which are far more shareable than text alone.
Create a visual asset which has real value – for example, it shows how to keep pests out of the home in the first place – and people are likely to want to share it with their friends. This will help to spread your name across town and beyond.
Any photos should look spot on before you share them. Don’t associate yourself with poor quality images, it won’t reflect well on your brand.
2. Start Using Infographics
People love statistics and data, but they don’t enjoy trawling through spreadsheets to find the information they want.
Present it to them as an infographic, however, and it’s instantly more engaging and intelligible.
They’re also more shareable, and are great to use on social pages as well as your website.
3. Use a Logo
Logos are a way to tell the world all about what you do using simple visuals. It’s not pest control marketing per se, but it’s a part of your business’ overall image that you can’t afford to ignore.
The best logos are straightforward.
People should be able to realize what you do just with a glance. So it’s not unusual for pest control companies to incorporate shields and nets, as well as pictures of bugs or rats into their logos.
Small businesses don’t have to spend a fortune on these, and a great logo provides a meaningful way for you to stand out from the crowd.
4. Make Videos
Videos are becoming an extremely popular form of online communication, and they don’t have to cost a fortune.
For example, say you want to tell the world about the best mosquito yard spray. A short video of one of your pest controllers explaining why it’s so effective – interspersed with stats and visuals – could help get people interested in your brand.
You may have encountered memes on social media.
These are ‘recycled’ pictures accompanied by funny captions. A pest control business will have to think carefully about whether to use these as part of its marketing, as you may not feel it’s appropriate.
However, if you’re smart about it, you might be able to capture the resignation of a homeowner dealing with mice in the walls in your meme. Then offer them a solution to the problem they’ve been dealing with for months.
If it resonates with a particular person, it could be effective.
Pest Control Marketing and Your Brand
Marketing is all about raising awareness of your brand and driving people towards making a purchase with you.
Visual assets can help to make your brand seem a lot more approachable, allow you to share your expertise, and help to bring customers in.
If you enjoyed this article, you’ll probably like our write up on copywriting skills. Check it out.