Is your residential moving business not getting as many customers as you’d like? Maybe you need to rethink the type of business cards you’re handing out.
How many paper business cards have you tossed out or torn over the years? Magnetic business cards provide important contact information but are also functional, meaning people are more likely to hang onto them.
Read on for five design ideas that will take your business cards to the next level!
Use the Right Dimensions
If you want potential customers to think of you when they need reputable movers, you need to make sure your business card is big enough for them to see.
The standard business card is only 3.5 x 2 inches. That’s pretty small. If you want people to hang on to your magnetic business cards and actually use them, you might want to consider printing them a bit bigger.
Postcard-sized business cards — which usually range from 3.5 x 5 inches to 4.5 x 6 inches — have a better chance of surviving on the fridge.
Make it Stand Out
In addition to size, you should also make sure that your cards stand out from everything else displayed on the fridge. If people don’t notice your card, they’re not going to think of it when they actually need your services.
Bright colors, bold text, and fun graphics are all great design elements you can incorporate to make your business card stand out. Another option is to venture away from the traditional rectangular business card.
Consider a die-cut card cut into any shape you’d like. For example, you can cut it to the outline of your company’s mascot.
You also might want to consider 3D designs, like a mini moving truck, to make your card even more eye-catching.
Keep it Simple
While it’s good to make your card stick out, you also don’t want to overdo it in the design department. Make sure potential customers can easily identify your business’s name and contact information without getting distracted by other embellishments.
Make it Functional
Be sure to invest in high-quality magnets that will actually serve a purpose besides being decorative. If the magnet doesn’t hold papers to the fridge, your potential client is likely going to just throw it away.
Make it Multipurpose
Another good way that you can ensure your magnetic business cards survive on the fridge is to have them serve multiple purposes. Give people an extra reason to keep the card around. Some ways you can do this include:
- Have your card serve as a calendar
- Include coupons or discount codes
- Include emergency contact information
If your business card is more than just a card, people will be more likely to keep it around and refer to it when they’re in need of your services.
Create Magnetic Business Cards Today
If you’re interested in creating your own magnetic business cards, some Photoshop skills will go a long way in helping you set yourself apart from your competition.
Check out our blog today for all kinds of tutorials and resources to help you design the best business cards out there!