You’re getting your home and your family ready for the holiday season.
But what about your business?
Decorating and releasing holiday-themed products (and maybe even your office) are the norm. However, if you really want to stand out, re-design your logo to relate to the next holiday on your calendar.
Unsure of how to pull this off without compromising your branding?
Read on to get some useful tips about how to create a holiday logo.
Use Seasonal Images
Creating a holiday logo is as easy as wrapping text around a royalty-free image.
Royalty-free images are images you can use freely, without paying an additional cost to the owner. Royalty-free image sources offer amazing, high-resolution holiday images.
All you have to do is attach your company’s logo to the image. You can also write a simple holiday message.
These images are great as an advertisement. They are also perfect to feature in your company’s newsletter, an e-mail campaign, holiday cards, or a social media post.
Do you want a simpler logo that still uses holiday images? Find some clip art or word art. Many text and illustration programs allow you to insert small images in or around your text.
Change Your Logo’s Font Color
If you want to spice up your holiday logo but don’t want to go overboard, just change the font color.
Say your logo is typically black and white, or your logo is white with a black border. Add hues of green and red to your logo during Christmastime.
You can also change the transparency of your text, or even add a gradient to make the logo stand out. If you’re really tech-savvy, create a red and green ombre.
Add a Holiday Message
If you’re in a rush to create a quick holiday logo or you aren’t the best designer, then simply add a holiday message to your logo.
What messages work best? The classics: “Merry Christmas” or “Happy Holidays.”
Business holiday messages are useful when sending business holiday cards. If you want to use a holiday message in your Christmas card, learn more here.
If you plan on spreading your holiday message in another format, any word or text program will easily let you craft a written message around your logo.
Outsource a Graphic Designer for Your Holiday Logo
If you truly want an intricate and beautiful logo, the best method is to outsource a professional.
The holidays are the time of year when businesses (especially retail or e-commerce) do the most business. A great graphic designer works with you. They understand your needs and help you to get the results you want.
Discuss your thoughts, visions, and ideas with your graphic designer. Explain why you’re using the holiday variation of your logo. Discussing these details with the graphic designer will result in the logo you desire.
Need More Inspiration?
Still stumped on how to use your seasonal logo?
Not sure of how your business can include one since you don’t send out newsletters to clients? You can still use this logo for company’s holiday cards and other personal anecdotes.
Making a themed logo is a great way to market your company for the holidays. Creating a great-looking logo for the holidays is a tool most companies should consider.
If you plan on making a business logo for the holidays, share this with your employees and your LinkedIn colleagues.