Promoting your loan company can be a tricky thing, especially if you’re on a tight budget. Being creative can help you break through competition and get your voice heard.
Learning how to market your business the smart and right way will produce quicker and better results.
Let’s take a look at how you can make promoting your company a piece of cake.
Tips and Tricks For Promoting Your Loan Company
One of the most important things you can do for your loan company is making sure people know who you are. Are people aware of your brand and your company?
There are a few ways you can be sure to get yourself in front of potential customers.
Build a Website
Building a website is the first thing you should do for brand awareness. If people search for you online, you want to be one of the results.
It helps customers understand what your company’s vision and mission are, what products and services you offer, and general ideas about pricing or FAQs.
Writing Website Content
You can also use your website for building content that would appeal to your target audience.
This gets your customers and prospective clients to continue returning to your page because you’re providing value to them. Writing articles and blogs that are up to date with loan company industry trends and offer interesting advice benefit your company.
The more content you provide, the higher your search rankings will be on Google. To make your website more valuable, you can offer a variety of content such as videos, webinars, infographics and white papers. If your target audience views you as a thought leader, they will trust you when it comes to your product.
If you don’t have the bandwidth or the skills to create content that generates leads, you can always outsource the work. There are many freelancers who specialize in content creation and management for companies. They can also take old content and make it new or push content you haven’t shared in a while.
Word of mouth is huge. If you do a good job, ask people to refer you when they come in contact with someone needing your services. Ask all customers to leave you a review on your website or a reputable review site, like Yelp. People that have used your products and services and have a positive review provides powerful ammunition against competitors.
Using Social Media For Business Growth
The best thing about social media platforms is they are completely free. Most businesses have Facebook business pages and Twitter handles at the least. It can be argued that if you haven’t jumped on the social media bandwagon, you are missing out on a large part of a potential market.
Having social media channels can build your brand awareness and help to develop your brand’s tone. Is your brand patriotic and down-to-earth? Are you cutting edge and seek to educate? Your brand will be shown consistent across all channels and clients will have no confusion when it comes to what your loan company is about.
Advertising on Social Media
Social media has some of the best advertising options that hit large markets. Did you know that Facebook alone has over 2 billion active users? You can create an ad for Facebook that gets distributed to a large amount of those users.
These ads will build even more brand awareness and can eventually help to drive sales and provide better ROI. When your ad gets posted, you’ll receive more likes, shares, and clicks. This will make your business page more visible to other users and make your account more reputable.
Advertising outside of social media is important to your business. Think about your target market and the type of people you would like to buy your products and services. Are they farmers? Do they read the newspaper? Are they lawyers constantly checking their LinkedIn accounts or looking at billboards on their way to work in the city?
Understanding your target audience will help you select which type of advertising will be the most beneficial for your loan company.
Types of Advertising
You can advertise with TV spots, over the radio, or in the newspaper or online ads. All of these provide brand awareness and ultimately lead to sales. Another great way to advertise is to list your company in local business directories. These are available online or in phone books.
Do you have an office? Providing collateral material that potential clients can take home with them provides value. Handing out free items such as stickers, water bottles or car decals give you free advertising. You can also send out cold emails, direct mailers promoting discounts, providing coupons or setting up a rewards program for clients who pay on time.
Local Media Outlets
Networking with people of influence in your community will give you a leg up on the competition. Get to know people that can assist in convincing others that your product can provide great benefits.
You can reach out to your local media outlets to pitch a story about your business. Maybe you started from nothing or are a family-owned, hardworking company. Developing a story that will tug on your audience’s heartstrings will ensure they buy in. Show them that your story is important and explain to them why it should be told.
Are you providing forgiveness processing? What about loan interest deduction? Stories that show your community you care about them as an individual and don’t just view them as a sale, will get more coverage than someone who is just trying to sell something.
Are You Marketing Smart?
Marketing your loan company in the right way is essential for your business’ success. Failing to have smart marketing could lead to a decline in sales and lack of brand awareness.
Unless you’re in a very small city where everyone knows everyone and knows all about your business, marketing gets companies where they need to go. For tips on how you can get started marketing your business across multiple channels, read this blog post.