For personal trainers, a website can be the centerpiece of your marketing strategy.
A personal training website that is authentic and honest to your craft can be a lead generating machine.
To help you get started, here are our top 5 tips for improving your personal training website and keeping it in tip-top shape.
1. Content Is King
Consider free content as the first step in your personal training sales funnel.
Pay attention to web design content trends to create content that will best resonate with your target audience.
For example, if you’re ideal clients are women, you could blog about how to achieve the perfect bikini body. You could even launch a video series of free fitness tips and meal prep ideas and host them on your website.
A strong content strategy will greatly benefit both your audience and your website’s SEO.
2. Include an Attention-Getting Offer
In order to do serious lead generation through your website, you should include an attention-grabbing offer that potential clients can opt into.
Set up this offer on a separate landing page and include fields for leads to input their contact information in exchange for the offer.
Make your offer stand out by moving away from cliches such as free consultations. A simple change in language, such as a free transformation session, can make a basic introductory offer shine.
From there, you can even run paid traffic to your offer using Facebook Ads.
3. Showcase Your Clients
Include a section on your personal training website for your past clients to show off their success stories. You could include before and after pictures, testimonials, or even guest blog posts of your clients’ journeys.
This type of content will be sure to inspire potential clients to work with you.
4. Tell Your Story
Along with your clients’ success stories, you should include a section that dives into your personal story.
Be vulnerable with your target audience. Go into detail about your own fitness struggles and journey to show potential customers that you are empathetic and human.
Telling your story will add a layer of trust and authenticity to your website. It will also give you the opportunity to show clients that if you can achieve the perfect bikini body, then so can they!
5. Have a Contact Form
This tip might seem like a no-brainer, but many small businesses fail to include a proper contact form on their website.
A simple contact section with name, email, and subject fields is a great start. You could even get creative and include a fitness planner form in lieu of a traditional contact form.
The fitness planner form could allow potential clients to go into detail about their fitness challenges. This will help you qualify leads before you even get on the phone.
Optimize Your Personal Training Website
By implementing these 5 tips, your personal training website will act as a strong foundation for your digital marketing strategy.
Which of these tips could you put into action today?
Looking for more ways to improve your business’s website? Check out our web design blog for more tips.