Design has a 75% influence on a website’s credibility. Without credibility, consumers might not trust your brand. You might miss the opportunity to generate leads and sales as a result.

Before that can happen, consider investing in proper website design for business success. Here are a few qualities of a successful website to consider. With this guide, you can create a better site for your own business.

Then, you can generate more leads, boost your ROI, and grow.

Read on to discover the essentials you need to include across your site today!

Understand Your Audience

Before you waste time looking at business website examples, it’s important to note that every industry is different. You need to focus on website design for business marketing with your business in mind.

When looking at small business website examples, focus on sites that are trying to appeal to your target audience. For example, you can explore Hilton websites here. Certain page elements and design trends can appeal to different consumers.

If your site isn’t designed with your customers in mind, they’ll turn away. Instead, they’ll start looking at your competitors. 

Take the time to define exactly who your customers are by gathering research.

For example, you can define customers based on demographics like:

• Age
• Gender
• Location
• Salary
• Education
• Marital status
• Language

Perhaps you want to focus on psychographics like pain points, interests, or hobbies instead.

Look at the brands your customers already know and love. What website design elements repeat between those sites?

Gathering this research can help you make more informed decisions before you start designing a website.

Convey Your Value

As you begin planning your new site, it’s important to convey your unique value proposition. Highlighting your value will help you stand out from competitors. Otherwise, you might struggle to compete.

Once you define your brand’s value, communicate it on the home page. Highlight the benefits and features you can offer customers, too.

Maintain Brand Consistency

Before investing in website design for business growth, it’s important to establish your brand guidelines. Maintain brand consistency across every page of your site. Otherwise, visitors might see something different between one page and the next.

They might think they landed on the wrong website. As a result, visitors might leave, causing your bounce rate to increase.

Higher bounce rates can cause your search engine rankings to drop. When consumers begin searching for businesses like yours, your site won’t appear. Instead, they visit one of your competitors’ websites.

Your brand includes your logo, color scheme, font styles, and imagery styles.

When writing content for your site, make sure to consider your brand’s voice, tone, and personality. Keep these brand elements consistent on every page.

Then, brand awareness and recognition will start to grow. Consumers will have an easier time associating your site with other brand materials.

You might have an easier time remaining at the forefront of their minds as a result. 

Write Strong Copy

Your website design and site copy should go hand in hand. Compelling copy can help you generate more leads. 

Otherwise, people won’t find the information they need.

Make sure each page on your company website has a specific purpose. Core pages can include:

• Homepage
• About us
• Contact us
• Blog
• Products/services

When writing copy for each page, make sure to keep the page’s main purpose in mind. Covering too much on a single page can confuse readers. 

Make sure the call to action language aligns with the page’s purpose as well. Write a strong, compelling, action-oriented call to action.

When adding CTA buttons across your site, make sure the background, button colors, and text colors contrast. Otherwise, the button might not pop.

Improve the User Experience

Your website’s user experience (UX) can have a major impact on your ability to convert visitors, too. A positive UX can encourage visitors to explore. 

A negative UX will cause your bounce rate to increase.

In fact, 88% of people won’t return to a site after a bad user experience. About 44% will even tell friends about a bad experience. Your brand’s reputation will decline if that happens.

Investing in good UX design, on the other hand, could yield conversion rates of up to 400%.

Make sure your site is fast, secure, and user-friendly. Use white space to give your content room to breathe.

When working on website design for business success, focus on mobile optimization, too. If users struggle to explore on a mobile device, they’ll leave. You lose potential conversions as a result.

Make sure to update the navigation as well. 

Post Fresh Content

Keep your content fresh by adding a company blog to your website. Post blog posts throughout the year. Then, use search engine optimization (SEO) to boost your rankings.

Consider working with a website design agency that has experience with SEO web design. Otherwise, bad design can hurt your rankings. 

Demonstrate Credibility

Add social signals to your website to boost your credibility. For example, you can add client reviews from your Google Business profile using a plugin. Positive reviews can encourage future customers to trust you in the future. 

Add Lead Generators

Add multiple conversion opportunities across your website.

First, add a “Contact” button to the right-hand side of the navigation bar. Add similar buttons above the fold on your website, too. 

Make sure the forms on your site are easy to fill out. Confirm that they’re mobile-optimized as well.

Adding too many fields could deter people from completing your forms.

Otherwise, consider adding a friendly chatbot to your site. Chatbots can improve the user experience and help you generate leads. 

Designed Right: Invest in Website Design for Business Success Today

You don’t have to apply these website design tips alone. Instead, consider investing in website design for business growth by partnering with an agency. An experienced web design team can help set your site up for success.

With their help, you can appeal to your target audience and generate more conversions than ever before.

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