The holiday season is a time for spreading goodwill to all.
It’s also the perfect time to reach out to your company’s clients and customers by sending out business holiday cards.
Read on to find out how embracing this festive tradition offers many benefits for your business.
Sending out business holiday cards is a great way to extend a friendly gesture to your clients. Showing that you’re thinking of them can help strengthen business relationships and maintain customer loyalty.
Allow yourself to get caught up in the seasonal cheer! Offer gratitude to loyal customers, congratulate business associates, and spread goodwill to clients you’d love to work with again.
However, it’s important to remember that not everyone celebrates Christmas.
So as not to unintentionally offend anyone, stick to cards with plain backgrounds or images of snowy scenes. And instead of sending messages of ‘Merry Christmas’, consider ‘Happy Holidays’ or ‘Happy New Year’ for your greeting.
Reinforce Your Brand
If it’s appropriate you might want to include your company logo or slogan in the card’s message or design as a way of reinforcing your brand.
This can work well for New Year cards, as it puts you in the client’s mind for the business makeover that they might be considering for the New Year.
And if your company specializes in graphic design, producing your own company holiday cards could be a fun design project. This way you can show off your talents and market your services at the same time.
Send a Personalized Message
Even without design skills, you can send personalized messages inside the business holiday cards you send out to clients.
The best holiday card websites offer services for you to create a unique message inside your holiday card. By adding a note you can give your cards the personal touch and avoid coming across as too self-promotional.
You might want to use your message to mention the work you and your client did together, or as a way of saying thanks for a customer’s loyalty to your brand.
You can even co-ordinate the greeting with your company colors, and personalize the envelope to include your company name and address.
Reconnect with Clients
If you’re looking for a way to reconnect with clients without the obvious hard-sell, sending out holiday cards is the perfect opportunity to remind them of your business and services.
You could even include your business card inside the card along with a personal message. This will give your client a physical reminder of your company for future reference.
While marketing campaigns might be consigned to spam, a holiday greetings card is more likely to be opened and remembered.
And you never know, it could even lead to a new request for business from an old client you made the effort to reach out to.
Get Writing Your Business Holiday Cards
Sending out holiday cards to clients and business associates gives a personal touch while also reinforcing your brand and marketing your services.
With so many good reasons to send out business holiday cards, it’s time to embrace this tradition and make it work for your company.