A real estate brochure is a valuable marketing tool that can bring in a ton of business, or fall flat.
In this article, we’re discussing the most important design strategies for a real estate brochure that can help you bring in high-quality leads.
Let’s dive in.
3 Tips To Design A Great Real Estate Brochure
A real estate brochure can help set you apart from the competition by showcasing your business and the type of listings you have to offer.
Brochures require a lot of planning and strategizing to stand out, however. Here’s how you can make your brochure eye catching (and lead catching too).
1. Decide On a Clear Message
Have you ever heard CoCo Chanel’s famous saying: “before you leave the house, look in the mirror and take at least one thing off”? Well, the same goes for your real estate brochure.
Know going in that nothing is set in stone. You don’t have to fit every piece of information possible on this brochure.
Pick a focus for the brochure. Do you want it to showcase a particular property, set of properties in a particular area, or show off your company as a whole?
Once you know your message, highlight the key selling points and entice the reader to contact you for more information. This will bring them one step further in the sales funnel!
2. Consider Distribution
Where will this brochure be distributed? Something that is going to be printed will have different design priorities than something broadcasted digitally.
For a printed brochure, remember that no one will be able to zoom in, change brightness, or manipulate the text in any way. Readability is of the utmost importance if you want to get your message across.
For digital brochures, consider that the majority of people will likely view it on a mobile device so you must optimize it for viewing on multiple platforms. Make it easy on them by adding live links that they can interact with to email you, call you or go straight to your website or social media.
Whatever your distribution plan, keep it simple.
This is especially true when it comes to fonts, colors, and text. Communicate as much as you can with images. The human brain processes images much faster than text, 60,000 times faster, in fact.
3. It’s All About Direction
No brochure is complete without a call to action.
A brochure is not a magazine. You don’t want your leads flipping through and thinking “oh, that’s a nice house” without doing anything about it!
Direct them to the next step you want them to take, whether that’s to contact you to set up a viewing, sign up for your email list, or visit your website to see what else you have to offer.
Check out the way Global Citizens HQ uses banners and eye catching text changes to communicate their call to action.
There You Have It!
These tips will help you create the brochures you need to convert leads into customers.
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