Attracting visitors to your travel website is one thing. Keeping them there and converting them into paying customers is another. This is an issue both travel agents and hospitality business owners struggle with annually.
And the key lies within your travel website design. There are different ways you can enhance your website.
Hopefully, the following five tips will give you some ideas for your own website design.
1. Use Full-Screen Images
What’s great about the travel industry is that it’s filled with beautiful imagery. And as they say, a picture is worth a thousand words. So imagine what a full-screen photo will do for your audience.
Now, you can take advantage of this no matter what travel industry you’re in. For instance, if you’re an airliner, you can capture sky views of different cities.
Or if you’re a hotel in Vegas, you can take captivating photos of the city streets and popular destinations.
Try to be creative with the visuals you select so that they’re enticing to your customer base.
2. Build a Website that Prioritizes Speed
The design is important, but not if it’s going to jeopardize your page load speeds. No one will stick around on a site that takes more than a few seconds to download.
So make sure the host you’re using has a high uptime percentage. And the design you use should be sleek enough to carry out quick page loads. If your site is bloated with plug-ins and unnecessary graphics, then eliminate them.
3. Create a Clear Layout and Navigation
Now, it’s important for your visitors to be able to browse through your site with ease. And understand what they’re seeing. If the layout and formatting are cluttered, it will only cause confusion and frustration.
You also don’t want to get too creative with the navigation – keep it simple enough so people can find it. It’s a good idea to place it on the top or integrated within a large drop-down menu button.
The quicker they can find what they’re looking for, the better.
4. Carefully Pan Your Fonts and Call-to-Action Buttons
Your calls to action (CTA) are very important for converting your visitors into customers. So you’ll need to incorporate them into your travel website design seamlessly.
They should stick out enough to attract their attention, but without being tacky or annoying. As a rule of thumb, you should use a font size that’s at least 16 pixels. Anything smaller and your visitors may have to squint to read the page.
The typefaces should also be simple – many designers use sans-serif fonts because they’re easy to read. Much like you’ll find on the Red Lipstick Travel website.
5. Use Subtle Color Palettes
It may be tempting to use a bunch of bright and sparkling colors for your travel website design. However, this could detract from the functionality of your site.
It’s better to use a subtle color scheme so that all of the imagery and graphics used are toned down. Too many bold colors will make the site appear messy. So opt for muted shades like earth tones and pastel colors.
Build a Beautiful and Functional Travel Website Design
So what do you do when you need to have a travel website built from scratch? If you’re up for the learning curve, you can learn useful tips on PSD Learning.
Here, you can find information about developing a functional design for your site. There are also plenty of advice on how to successfully market your business.
Stop by today to see how we can help improve your travel website design!