There’s money to be had in the beauty industry. The cosmetics and beauty industry is expected to be worth $90 billion in North America by 2020. That’s a 45% increase in the last 10 years.
The beauty industry is known for being resistant to recessions, as well. People always need to look and feel their best even when the economy’s not bustling.
To join the rising tide of the beauty industry, you’re going to need a good beauty logo. Your logo is the first line of defense in transmitting your brand identity to your customers. It’s what separates you from the other salons on the street and the other styling products on the shelves.
Here are some pointers on how to design the most stylish beauty logo to help your business shine!
Tips For Designing A Beauty Logo
Every design is unique and distinctive. Remember, a beauty logo’s job is to help you stand out in the marketplace. There are some general rules of thumb for grabbing eye-catching, memorable graphics for the beauty and cosmetic imagery, however.
Learn From The Best
A beauty logo’s main job is to be memorable. Its secondary task is to transmit a brand identity visually. This means there are no cookie cutter solutions for designing an outstanding beauty logo.
We don’t have to reinvent the wheel when it comes to visually branding our salons or beauty products. Look at the leading brands in the marketplace. Olay, Avon, Neutrogena, and Nivea all have common characteristics we can learn from.
Common Characteristics Of Leading Beauty Logos:
- Test-Only Logos
- Clean, modern fonts
- No shapes or images
- A fondness for black text
- A tendency towards all-capital letters
Don’t Forget The Minors
Not everybody has the name and brand recognition of companies like Olay or Avon. Smaller cosmetic and beauty companies may need to come up with a catchier, more distinctive beauty logo.
Common elements of smaller beauty brands and salons include:
- Icon and Text Logos
- Mixed Capitalization
- Mixed Fonts
- A Wider Variety Of Colors
- Beautiful Imagery (hairstyles, scissors, flowers)
Appeal To Your Audience
An upscale salon is going to have a very different clientele than a beard trimming service. While certain beautiful imagery and elegant fonts are nearly universal in the beauty industry, other design elements depend on who you’re trying to reach.
If you’re going to be appealing to men’s grooming, consider incorporating the following into your beauty logo:
- Straight Razors
- Strong Animals
If you’re creating visual branding for a high-end beauty salon or spa, consider:
- Floral Imagery
- Graceful Animals
- Feminine Imagery
- Symbols Of Health & Wellness
- Cursive Fonts
- Calming Colors
- Light Colors
If you’ll be branding tech-oriented services like laser hair therapy, try:
- Scientific Imagery
- A Mixture Of Text and Images
- Bright, Vibrant Colors
- Clean, Modern Fonts
- Trendy Visual Styles
Think of these tips as creative prompts for your beauty brand. Remember to pick imagery and aesthetics that are personally meaningful for you and your clients. This will help your brand resonate with more people, who will pick up on the personality and individuality of your design.
Put Time And Effort Into Your Beauty Logo
Your customers trust you to make them look and feel their best. Shouldn’t you put the same effort into constructing a logo to represent your company for all time?
It’s not only about creating a good logo, either. Inconsistent visual branding is another warning signal to potential customers that your brand is haphazard and unorganized. Remember to feature high-quality imagery, logos, font, and design across all of your channels and networks.
Your customers aren’t coming to you to look like everybody else. Why should your beauty company’s branding blend in with the crowd?
Try using a blend of text, imagery, colors, and fonts to make your brand stand out and get noticed. It also helps make your brand more memorable. Using colors in your visual branding increases brand recognition by 80%.
For a logo to be truly effective it must be:
Your logo is the visual hook for your brand. It will draw them back again and again if constructed carefully.
Even if you’re employing multiple fonts and blending image and text, your design needs to be streamlined and focused. A muddled, confused brand identity makes it look like we don’t know what we’re doing or who we are. That’s not the message we want to convey to our customers.
As architect Frank Lloyd Wright reminds us, “Simplicity and repose are the qualities that measure the true value of any work of art.” Shouldn’t we aspire for our logos and visual branding to be works of art?
Wright’s architecture employs economical clean lines and striking use of color. Borrow a page from his playbook when you’re designing your logo.
Emphasize The Experience
People are getting burned out on an entirely digital experience. Physical retail, shops, and services are making a comeback in a profound way. Customer experience has been the fastest-growing sector for marketers in 2017.
The beauty industry is well-equipped to deliver exquisite customer experiences. First of all, our services have to be done in person. Secondly, our services provide lavish sensual experiences for our customers. Beauty salons and supplies provide lovely smells and textures for our customers.
Emphasize these experiences in your logo. If you’re wanting your customers to feel regal, use crimson red or a deep indigo in your branding. Want to convey a holistic, naturalistic experience? Light green, teal, or canary yellow will conjure naturalistic images in your customer’s minds.
Want To Learn More About Creating The Best Visual Branding?
Following these tips will make your beauty salon or cosmetic business sparkle and shine against the competition, just like you’ll do for your customers.
Branding is like quietly boasting and getting away with it. We know you’re amazing. Follow these tips for creating the best possible beauty logo and your customers will, too.
Check out the rest of our graphic design resources and blog posts and get started today!