It takes a mere 0.5 seconds for someone to develop an impression of a website. Do you want to make sure your website design is sending the right message to everyone who visits?
If your website design could use a little work, keep reading. We’ve got lots of information listed down below on the best and cleanest website designs and trends you might want to start using in 2020.
Why Website Design Matters
Before we get into specific web design trends for 2020, let’s first go over why website design is so important. There are lots of reasons to prioritize the look of your website, including the following:
Improve Search Engine Ranking
One of the most common business problems many entrepreneurs face today has to do with building brand awareness and getting their names out there. There are so many companies doing business online, and it’s easy to get lost in the shuffle.
By boosting your search engine ranking, you can start to overcome this problem and make it easier for people to find you. When your website is well-designed, search engines like Google reward you with a higher ranking on search engine results pages.
Good website design also helps you to build credibility with current and potential customers. Think about it. If you visited a website that looked sloppy or didn’t seem to have any kind of theme to it, would you be more or less interested in buying what the website owner was selling?
It doesn’t matter if you have a great product or service. If your website doesn’t reflect the quality you provide with your business, people aren’t going to want to stick around very long.
Keep Up with Your Competitors
These days, most business owners are well aware of the importance of good website design, and they’re investing a significant portion of their budgets into it. If you’re not willing to level up your design, you’re going to get left behind. Even if your product or service is superior to that of the competition, it’s hard to stay afloat when your outdated design is weighing you down.
Cleanest Website Designs to Consider
Okay, now for the fun stuff. Let’s talk about website design tips and trends. The following are some of the most popular website design approaches businesses of all kinds are using:
Oversized type is a huge (pun intended) trend in the web design world these days. Featuring bold type on the pages of your website helps to create a crisp, clean look. It also ensures that people who are visiting don’t miss anything important.
Keep in mind that, when using oversized type, it’s important to contrast it with smaller (or at least normal-sized) type. If everything is oversized, nothing will stand out and visitors will feel as though you’re shouting at them.
The split-screen trend allows you to give equal weight to multiple aspects of your website. If you want to highlight your coaching services and your blog, for example, you could use a split-screen design to help you show them both off without giving precedence to one over the other.
Solid Color Blocks
Solid blocks of color are a great way to add some pizazz to a page while also maintaining a sense of structure. The color blocks naturally create clean lines on your website. You can also use them to attract attention to specific aspects of the site.
When using color blocks, make sure there’s a sense of cohesiveness with the colors you choose. They ought to be in similar shades, for example, or complement each other in some way. Otherwise, it’ll end up looking haphazard and you’ll lose the clean, crisp effect that you were going for originally.
Lots of White Space
Nothing makes a website look cleaner and more professional than making good use of white space. Having plenty of white space allows for adequate breathing room between blocks of text on the pages of your site. It helps visitors avoid feeling overwhelmed and ensures that they can find what they need in the most efficient way possible.
Outlined typography is a fun way for you to catch people’s attention and highlight certain parts of your website. You can implement this trend on its own or double-dip and use it in conjunction with the oversized typography trend. Either way, it’s sure to be a crowd-pleaser.
When picking out colors for your website (whether you’re using them in blocks or as part of a background theme), consider using vintage shades. Colors that are earthy but bright (think rose, navy blue, and orange) are all the rage right now. They look stunning and can work for a wide range of businesses.
Geometric shapes are a popular design trend right now, too. They add interest to an otherwise boring page and create a sense of whimsy. Depending on the type of message you’re trying to deliver with your website, they can be a welcome addition.
If you want to go the extra mile, consider adding some user-triggered animations to your website. These animations, which only animate when visitors clicks on or hovers over them (hence the name) help to keep people on your website longer and make your site more interesting. They will add to your total web design costs, but they’re a worthwhile investment if they get more people to engage with your site, right?
Create a Sleek, Modern Website Design Today
Now that you know more about why it pays to keep up with web design trends, as well as the cleanest website designs that successful businesses are using, it’s time to get started. Remember these guidelines and you’ll be able to create an eye-catching website that visitors will love.
Do you want to learn more about other factors that can help you improve your marketing approach and win over more customers? If so, we have plenty of other helpful articles available on our site.