You live and breathe hunting, which is why you launched your hunting site. That passion, however, isn’t going to help you design your website.
What types of content should you incorporate into your design? How do you go about optimizing the design? And what about a blog?
You need some real expertise to answer these questions, and if not some real expertise, some solid design ideas. There isn’t, however, much to worry about there; you’re here with us, and we’ve got the ideas that you’re looking for.
And what are these ideas? We’ve got five coming your way, so sit tight.
1. Integrate Social Media Into Your Design Ideas
Some people are probably tired of hearing about how important social media is today. And, sadly, they’re going to have to get more tired today because we’re going to stress the importance of social media.
Your site’s design should encourage people to share your content via social media. There should be buttons which allow readers to instantly share your content on various social media platforms.
These buttons should be extremely visible since few people will look for them. Many content creators put them, for instance, underneath their content and above the comment section. On the home page, however, one of the top corners of the web page is a better bet.
You can also try integrating social media into your design ideas by adding widgets to your page. Some widgets let you put your Twitter feed on display on the side of your web pages. There are also widgets which allow you to show your users what’s been happening on your Instagram page.
2. Optimize Your Design For The Web
Yes, a huge part of design is about making your site look great. Despite that fact, a fairly large chunk of design is about optimizing your site for the web.
There are several components to this, one of which is simplicity. We’re not saying that your site has to be plain or anything along those lines, but that it should be easy to navigate. If your visitors can’t find the section which specializes in hunting gear, for example, you design isn’t as great as it could be.
The design should also be optimized for keywords. Any tabs or blurbs (and images) you have on your website should be specific and target any relevant keywords. Be careful, though, not to go overboard with keywords since this can actually your site.
Make sure that the site is also optimized for other devices. Several people browse the internet on their mobile devices, so optimizing your site for these devices is a must.
3. Add Video Content
You want a visually striking site. Out of all of the design ideas on this list, this is arguably one of the ideas that give you the opportunity to really differentiate site blog from your competitors’. You can make your site more visually appealing by including videos, photos, and drawings (if you’re really trying to test your design ability).
You need only look at some examples of hunting sites which have a lot of visual appeal to understand why you need visual content. Lazy J Hunting, for example, utilizes images well. You’ll notice that the images are high-quality and arranged in an inviting way.
This is something you should strive for with your site. There should be a defined visual element to your site, and it doesn’t necessarily have to rely on images in the way that Lazy J does. You could instead prioritize video content on some of your web pages.
You could instead prioritize video content on some of your web pages. Think of placing an introductory video, for example, on your home page which explains your products or services.
Blogs are almost past the point being negotiable these days. There are sites without blogs, but incorporating a blog into a site’s design provides too many benefits to go without one when you don’t have to.
Blogs are great since they allow you to make use of many, if not all, of the other design ideas on this list. They make it easy to incorporate elements of social media into your content (tweets, Instagram photo, etc.), and they’re perfect places for visual content.
Further still, blogs create great opportunities for readers to share your content. That piece about the best hunting lights you wrote? Assuming that you followed our advice and placed sharing buttons on your site, people are going to share that.
If that’s not convincing enough for you, blogs also just increase the amount of traffic your blog receives. This is because your site is being frequently updated and you’re creating sharable content that people presumably enjoy.
In truth, the only way you can go wrong with a blog is by creating content that isn’t that awesome. And by “isn’t that awesome” we mean “of little value to hunters.”
So don’t you go writing about that time you spent in Cali with your family. Readers didn’t come to your site to see that.
5. Create Calls to Action
You know what a call to action is. Do you, however, know how to incorporate calls to action in your design?
Let’s imagine that you have an informational e-book that you offer on your site. Maybe it’s free. Maybe it costs a dollar. The cost aside, you want people to buy it.
So what do you do?
There are actually a couple of things that you can do. The first one is probably somewhat obvious: You put a link to the book in your site’s navigation bar. This makes it finding it easy.
You can also place widgets on the side which reel readers in using visuals. Maybe the widget would have an image of a black bear or rifle. Regardless of which hunting-related image is used, the widget must make a case your e-book’s overall usefulness and encourage people to download it.
Breathe Life Into Your Hunting Site
Your hunting site is well on its way to looking snazzy. You just need to commit the five design ideas above to memory.
And, of course, any other awesome ideas you can get your hands on. Who knows? Maybe you’ll find some useful ideas if you take a look around our blog.