Trade shows give your marketing and sales teams an unprecedented access to different prospects. This allows you to showcase your products, increase brand awareness and connect with industry experts. Thus, you need your make the most out of every trade show using high-impact banners.
When it comes to designing your displays, you want to pay attention to the message. Typically, the image and text used on the banner should connect and convey the right message to your targets.
Read on to learn essential tips on how to create impactful banners for trade shows.
1. Choose the Right Graphics
Trade shows allow you to market your products or services and brands. For this reason, you need to ensure your graphics complement your brand color. Choose bold, simple, and clear images that will allow you to tell a stunning story.
In most cases, a single image is enough to tell a story. Let it provide an unsophisticated backdrop for your message. Avoid unnecessary graphics that will distract your message. When choosing colors, try to combine high energy and soft options that match your message.
2. Use a Short and Clear Headline
Most experts usually recommend using six words on the headline. Ideally, it should be precise and easy to remember and understand even with a passing glance. A compelling headline is enough to make people stop by your booth to learn more.
Also, bear in mind that shorter headline allows you to make the font size larger on the banner. This means your headline will be seen from several yards away in the show. It’s also important to consider the type of typeface you use. Your typeface should be simple and easy to read.
3. Leverage the Negative Space
Also, known as white space, the negative space can help to enhance the impact of your trade show banners. Using space between each element of the banner makes them easier to read and understand. You can also use it to make the essential elements, such call-to-action, to stand out.
For a minimalist design, white space can help you to work with fewer elements. The space can be used to frame other objects in the design and also give meaning. Typically, resist the urge of using all the space to add details that you think are important.
4. Have a Powerful Description
You don’t need to explain everything about your brand or product in your description. Not all attendees at the trade show will want to spend time at your booth reading the description. You will want to have at most three sentences on your description.
This means that you need to share what’s important to the attendees. Also, don’t be too technical. You can use bullet points to make the description easy to scan. The description should support the clean layout of the display.
The Bottom Line
The key to designing an impactful banner is making it simple and inspiring. Remember to feature your social media pages and website. This will allow people to visit your pages or website at their convenient.
Also, don’t forget to research your target audience before designing your banner. Knowing the needs and preferences of your prospects helps to personalize your message. This will allow you to attract and build relationships with booth visitors who are interested in your services or products.