The housing market is thriving and expected to continue growing. With that said, the importance of real estate websites has amplified.
In fact, a recent study shows that 84% of home buyers use the internet to conduct research and find real estate. To compete, real estate agencies need effective websites that captivate their audiences.
So, where does creative design come into play? And what can real estate businesses do to get a leg up on the competition?
The design of a website can make or break the success of its company.
It’s the first thing people notice and observe when they click on a website. And it’s one of the major deciding factors for them to click away.
Let’s find out what it takes to reel in more buyers!
Logos are one of the most important elements in creative design. They not only market a company but establish its brand.
A company’s logo should reflect its purpose. That’s why most real estate logos incorporate images of buildings or houses.
But the choice in color and graphics distinguish boring logos from memorable ones. They, too, can convey the purpose of a company.
For example, beach side property agencies tend to use blue colors and images of waves in their logos.
Style & Aesthetic
A website’s design says a lot about the quality of the business.
So, first of all, outdated sites should do a complete upheaval. But learning Photoshop and other design techniques can take months (even years).
That’s where web designers come in. They know which font sizes to use and how to take advantage of space on a page.
But they don’t just stylize websites and make them look good. They can make the site fully functional and optimal for the user.
Search Engine Optimization
A website’s appearance is only the half of it! SEO is another factor in creative design, even though it wouldn’t seem so.
That’s because search engine optimization (SEO) is the nature of internet marketing today. It’s made up of several practices that improve a site’s ranking in search engine results.
So, what are these practices?
For starters, website speed. Web users don’t like sites that lag or redirect. And Google takes this into consideration when ranking a site.
The URL is also important in SEO. A site’s URL should convey its purpose and be readable.
For example, venturewestranches.com is a strong URL for a real estate company. It conveys that they sell ranch properties, and they do so in a way that’s simple and concise.
Websites that are mobile compatible also fare better than ones that aren’t. As do sites with blogs that post regular content with keyword usage.
There are tons of other SEO practices. Agencies looking to generate more traffic and improve site performance should implement them.
Image & Video Content
It’s no secret that pictures and videos can bring life to even the dullest websites. But real estate websites need them more than most other industry sites.
Potential home buyers want a taste of what they’re getting into before a property viewing. They don’t want to waste time, so they use pictures to get a feel of a property.
In this day and age, it’s even sketchy for property listings to not have pictures. To most home buyers, it seems like the owners or realtors have something to hide.
Plus, video content and images boost SEO. Many real estate agencies add videos of property walk-throughs to their web content.
Creative Design Enhances Real Estate Success
More buyers are using the internet today to search for property and realtors. To sell more property, real estate companies need websites that attract more buyers.
And they can’t achieve this without a strong design plan. Discover more ways to build a better website with PSD Learning.