Luxury. Quality. Premium.
If those are the words you use to describe your car service, then you will need a unique marketing strategy for your business.
Marketing to consumers who are looking for a luxury car service is different than marketing to the general public; like Uber for example.
Uber is meant for everyone — anyone can download the app and get a ride. A promotional design for a luxury car service must include certain strategies that appeal to your specific customer
Promotional designs are about more than merely selling your product. Learn how to create designs for luxury car services that will ultimately help create an experience for your customers.
Promotional Designs to Set Higher Standards
As a luxury car service, you are not trying to please everyone. Your goal is not to market to the masses. Here are a few promotional design ideas that will set you apart.
Luxury brands don’t try to “push” their brands on the general public. Instead they “pull” the ideal customer into their secure inner circle.
Stick to your beliefs that you are offering a superior product and then strategically target the people who would agree with those beliefs.
For example, as a luxury car service, advertise in first class on aircrafts, or with travel agencies that book lavish get-a-ways and luxury rentals.
Have you ever seen Louis Vuitton come out with a new logo?
No. Because they aren’t worried about keeping up the trends.
Run your business on your own terms. Don’t worry about what other car services are doing. Your car service is unique and is not competing with mass markets.
Repeat with me: You are not competing with the masses.
Promotional designs for a luxury company will not try to keep up with all the current trends. Your clients want stability and exclusiveness. Not popularity and accessibility.
Offer an Experience
Create a promotional design for your luxury car company that shows your service will provide more than just a ride.
Have you ever been inside a Porsche store? It is a complete driving experience. From the merchandise sold to the smell of new leather in the air, everything you see, hear, and smell is a reflection of the Porsche brand.
Consumers who are paying for luxury expect a premium experience. Mountain Star Transportation Denver to Vail transportation is a good example of this. They provide a personalized chauffer, and will even make grocery store stops if the clients request.
Create an experience that the consumer won’t forget. One way to do this is to try to include all five senses. Make it an experience that will want to be repeated.
Tell a Story
If your luxury clients have a positive experience with your company, who do you think they will tell?
Thier friends who also appreciate luxury services.
Create a brand that is personal. Tell your customers where you came from and why you are here. But, don’t reveal too much. Establish some myths and mystery to your story.
People love a good tale that has a little mystery to it. It makes them coming back for more.
Coming up with promotional designs for luxury companies can be tricky. Especially because you have to think outside the box.
Don’t be tempted to follow other mass markets. Be unique and original in your luxury service.
Need other ideas for design needs? Don’t forget to check us out to see what other tips we offer.