Did you know that, as of 2016, there were 664,532 actively licensed CPAs in America?
If you’re trying to rise above the competition, it’s important to have a strategic marketing plan to show off your CPA services. If mobile marketing seems confusing or overwhelming, we’re here to simplify the process for you.
Read on to learn about the best tips to advertise your firm’s marketing strategy. Let’s get into it!
How to Advertise Your Firm’s CPA Services
Optimize Your Mobile
More and more people are turning to their smartphones for information. That means your website needs to be both aesthetically pleasing and user-friendly.
You can check this out yourself! Scrutinize how each website feature looks on your smartphone. Do some areas look cramped or messy? Are things loading slowly? Does the interface look strange?
If any of these apply, it needs to be taken care of immediately. Either you can work on the website design yourself, or you will need to outsource it to a professional who can help you. Either way, this is not something you can skimp out on.
Optimize Mobile-Only Social Media
Today, it’s not enough to be active on Facebook or LinkedIn, especially if you want to attract new customers.
Consider stretching yourself by advertising your CPA services through mobile-only social media, such as Snapchat and Instagram.
After all, this is where most young adults are spending the majority of their free time. By creating a strong media campaign on social media, you naturally can pique your audience’s interest and rise above the other competition.
PS: Millenials make up the largest group of consumers in today’s market. This is definitely a population you need to be targeting!
Consider The Perks
Even though you know that no two CPA services are the same, your clients and prospective employees may not know that.
This is your time to shine in highlighting the unique services or platforms you offer. For example, maybe you specialize in a live chat feature. Maybe you offer a free paystub generator. Maybe you’re looking for a new employee and you have a killer 401k package to offer.
Regardless of what you bring to the table, don’t leave those details out. As a CPA, it’s important to show off how you’re different and can fulfill specialized needs of both clients and employees.
Maintain a Blog
Regular blogging is a great way to share ideas, discuss your industry, and increase traffic to your website.
You probably know that SEO is important for advertising, but are you actually doing it? If not, learning the ins and outs of SEO will help you tremendously with your digital marketing strategy.
Besides, blogging is a great way to exercise your creative talents and interact with your potential customers.
Advertising your firm’s CPA services is crucial for recognition of your talent and success within your industry.
We’re here to help you every step of the way. We want you to optimize your success! Check out our extensive web resources here today!