When you work for a shipping company, it’s important to stick out in a crowd. Among the ways to do this is to make sure your company’s logo is memorable.
Branding is important for any business, but in the complex world of shipping and containers, it’s even more crucial. Make sure that doesn’t happen by creating a successful shipping company logo.
Keep Your Shipping Company Logo Simple
Simplicity is important in logo design.
You want to make sure your logo is clean and concise, and it does the job of telling what you do with a single image. If it sounds like a big task, it is! Branding companies make millions every year off of helping companies like yours create and select the right logo.
But if you can wrap your head around simple design aesthetics, you may be able to create a shipping company logo on your own.
For instance, take a look at the logo for NZBox, Ltd, a leading company in container hire and sales. Their logo is shaped like a three-dimensional box. Giving their logo a 3D look transforms an otherwise rectangle shaped logo into it a shipping container.
Make Is Timeless
Once your clients know who you are and understand your branding, the last thing you want to have to do is change things on them.
Making logos with timeless iconography isn’t as easy as it sounds. Here are some things to avoid:
- Using a date or year in your logo: dates are only okay if the shipping company logo is commemorative
- Using a detailed character or mascot: this can look juvenile, or may have characteristics that are indicative of the time
- Using a full business name if you intend to go by an acronym: think United Postal Service vs UPS
- Creating a design based on flash-in-a-pan design trends: you may think it’s a good idea, but it may seem out of touch in a few years
These are just a few considerations to take into account when making your logo a timeless one.
Think About the Future
Let’s say you’ve come up with the perfect, sleek, clean, timeless design – now what are you going to do with it?
When designing your logo think about it’s utilitarian and creative uses. Are you just going to stamp it on top of your website and leave it there? Probably not.
Shipping company logo design usually needs to make sense printed on things like shirts, hats, shipping containers, boxes and other print and digital materials.
We live in a digital age. And today’s design world is going crazy over logo animation.
When thinking about the possibilities for your logo, decide whether you want to animate your logo for a short video that makes your website stick out.
If so, you want to think about the design in terms of how it can be animated.
Create a Great Logo for Your Business in 3 Steps
The truth is you don’t have to struggle to create a great logo for your shipping container business. Instead, use these three steps:
- Make it simple, clean and sleek
- Use iconography that won’t soon become outdated
- Think about future full-scale use and make a logo that fits your needs
The possibilities are endless when you have the right logo. Make use of our resources to stay ahead of the competition.