Your logo is the representation of your business. It’s the first thing potential customers will notice when they see your advertisements. So why not make it perfect?
Great ad logo design is a skill, but like any skill, it’s one you can develop with a little hard work. In this article, we’ll give you five essential tips to get you moving on the road toward logo expertise.
So read on and start designing.
Keep It Simple
When communicating your brand, simple is always better. You don’t want to overwhelm your potential customers with extra shapes, colors, and information. You want to quickly and effectively communicate your brand to them, without unnecessary frills.
Think of the most famous brand logos out there: the Nike logo, the Apple logo, the Target logo. They’re all viciously simple.
The other big advantage of a simple design is that simplicity is timeless. You don’t want a trendy, complex logo that you’ll constantly update; choose something that will never go out of style.
Consider Where You’re Going to Use Your Logo
If you’re designing your company’s first logo, you’re probably picturing it on business cards and on the banner of your website. But, don’t be afraid to dream big. Imagine what your logo will look like on a giant billboard, on the side of a delivery truck, or on a storefront.
You want to design a logo that isn’t too overpowering to put on a billboard and isn’t too subtle to put on a business card.
Make Your Logo Unique
No matter where you put your logo, you want it to pop, and more importantly, you want it to communicate your brand. When people see your logo for the first time, they should never confuse it with something else. It should be fresh and memorable so that when they see it a month later, they remember it’s yours.
This is easier said than done. It’s natural to base your logo on an already existing logo, even accidentally. Ask others for their input and compare your logo to as many others as possible.
Consider Color and Symmetry
Think of your logo as a way to subliminally communicate with potential customers. You want to send them messages about your brand without them realizing it. This is where color and symmetry come in.
For example, if you have a red logo, its communicating energy and boldness. Blue communicates professionalism and health. Every color communicates something specific, you have a whole emotional palette at your fingertips.
As for symmetry, a symmetrical ad logo design communicates precision and craftsmanship. That’s why so many car companies have symmetric logos.
Asymmetry, on the other hand, communicates speed and dynamism. Once again, think of Nike.
Hire a Professional to Take Care of Your Ad Logo Design
If all this sounds too complicated, there’s no shame in hiring a professional to handle your ad logo design. Your logo has a huge effect on your future success, so it’s worth the investment.
Websites such as FittDesign offer top-notch logo design services. You’ll have a new stylish logo in a couple weeks or less.
Make It Happen!
Now that you know the basics of logo design, it’s time to make your logo a reality. We offer tons of information to help you make the perfect logo. Don’t be afraid to experiment!
And, once you design your logo, check out our other business resources. We’re always here to help.
