Did you know that more consumers are shopping online? Potential customers will browse through your ecommerce store and look at your products. You’ll want excellent product photos.
If you want to learn about the importance and benefits of product photography, we can help. In this guide, we’ll go over helpful product photography tips.
Want to learn more? Keep reading.
Sell the Customer a Story
When you take pictures of your product, customers can imagine what it would look like at their home.
For example, if you sell artwork, consider placing the item in different rooms. Photograph the art piece. The customer will begin to daydream about where they might place the art piece.
Marketers say the key to selling a product is to sell the idea of your product. How can you make your product appealing to your customer’s lifestyles?
Try to reflect how the product will make their life more convenient. You want to try and sell your product’s story.
You will need to create a story and atmosphere. Are you a restaurant or own a food-related product? Sell the story of your dish. You could work with a professional food photographer. Find out more information here.
Don’t Distort the Natural Colors
When you take photos of your product, you should try and keep the colors true to the item. If your product’s clothing, your photos should center in on the color.
Yet, if the product photography ends up altering the color, you could have major problems later. Your customers will end up dissatisfied with your product because it doesn’t look like what they imagined.
Shoot Against a White Background
If you need to shoot photographs of many products, you could get a white sweep from Amazon. Use a paper sweep. You can easily cut off the dirty bit and roll a new piece down if it gets dirty.
A quick and cheap option is poster board. Look for pure white instead of off-white.
Look at Getting Bounce Cards
Are you lighting your product with a window light? There will be a brighter side where light strikes the product and a shadow side. The shadow side will be dark.
You can use something white to reflect the light, so the shadows brighten up. Use foam board because it’s white and rigid.
Some people will use a black foam board. The board will help to deepen the shadows. Consider using a black foam board if you need to shoot a white product against a white background.
You can add the black foam board to the sides so the product will create a dark edge.
Try to Take Excellent Photos From the Beginning
When you take photographs, you should strive to take a solid shot. You might think late at night that you’ll have the time to edit the photo the next day.
Yet, if the photo’s terrible, you’ll need to start over. Editing refers to minor touch-ups. If you need to crop something or change the background, you will have a problem.
When you take pictures of the products, you should try and shoot them with edits in mind. Try to aim for minimal editing.
Consider Taking an Editing Class
It’s not necessary to take an editing course. But if you plan to take a lot of product photography, consider taking a class.
You’ll learn how to change the saturation or mask some minor flaws in the product photograph.
Formal training will help prevent you from feeling overwhelmed. If you use Photoshop, you’ll want some foundational knowledge and skills. You can also learn about photo editing on YouTube.
Check Out Examples of Product Photography
You should look for inspiration from other brands. Take a look at your favorite company and study product photography.
Is there a way you could emulate their photograph technique? Would any of the shots work for your products?
If you’re starting a craft store, look online and search for various craft stores. Notice how the owner shows off different products.
Is there something you love in particular about the photo? Is there a simple color scheme or extra props in the image?
What About the Rule of Thirds?
In an introductory photo class, you’ll learn about the rule of thirds. The rule will teach you to visualize your canvas in nine segments.
The rule of thirds will help artists create a balanced composition in their pieces. It also helps business people place their product pieces. Your goal is to position your product within the lines.
People tend to gaze at the intersection point instead of the center of a picture. Use the rule of thirds. Do this to capture the view of browsers in a natural manner.
What About Props?
Don’t use too many props when it comes time to take pictures of products. The focus should be on the product and not the props. Yet, when used correctly, the props can help to brighten a photograph.
How do you choose props? Keep them aligned with your color scheme and make sure they’re relevant to the product.
If you want to show off your new recipe, place the dish on a counter next to a cutting board with the ingredients used. All these props can help to enhance your product and build the consumers’ imagination.
Use These Product Photography Tips
We hope these product photography tips were helpful. Consider how you will photograph your products.
You should look up your favorite brands for inspiration. Consider what props could work well with your products.
Are you looking for more business tips? Learn more helpful business information by checking out our resources.