It’s a statistic that gets tossed around a lot: the average visitor to a website spends less than a minute on any given site.

Where do you think they’re going? Well, if your website isn’t interesting or is difficult to navigate, they’re probably going to one of your competitors.

The good news?

Great content and strong website design will keep users on your site for longer.

They help to ensure that you beat out your competitors and get one step closer to ending up on the first page of search engine results.

Keep reading to learn how to make it happen for your gaming website.

Color Coordinate

Colors can do wonders for a website. According to top psychologists, different colors trigger different emotional responses in people’s minds.

You should take advantage of these responses. Do you want your website visitors to be so excited their blood pressure increases a bit? Then choose red as your background.

If you want to express calm, consider a shade of blue. The right color is out there for you. It’s important you take the take time to feel out which one best aligns with the goal of your gaming website.

Then, you can start worrying about words.

Make it Easy to Understand

Of course, there is certain information you need to show your visitor. That could mean anything from basic pricing to popular game reviews.

But, no matter the focus of your gaming website design, you don’t want to provide too much info. Any visitor on your site shouldn’t be overwhelmed with content. It should be easy for them to figure out what they want, quickly.

Take websites like 888 casino canada, for example. That’s a site where anyone interested in online casinos should obviously visit. Their branding is clear, consistent, and makes an instant connection with their target market. It’s obvious who and what the site is for.

Keep It Engaging

The point of your website is to create an optimized gaming experience for users.

That’s why your design should have built-in calls to action. It’s one thing for your website to be easy to digest for users. It’s another to actually move them to action.

Create paths for users to click through on your website and direct them toward those journeys. That could mean different deals they can check out, or simply an introduction to what your website is all about.

Keep To Your Theme

Your gaming website will have a lot of information. That’s why it’s important to keep it clear.

Keep your voice consistent throughout your website. That might mean finding a talented copywriter who can give your readers a coherent, yet branded, perspective.

You know better than anyone else what your website is all about. That’s why you need to zoom out to a bird’s eye view occasionally. Put yourself in your readers’ shoes.

If they can’t understand the message you’re sending, they’ll leave. If they can, they’ll stay.

Improve Your Gaming Website Design

With these tips in mind, you’ll be able to implement a gaming website design that does what you need it to: interest and engage users.

With all the effort you’ve put into creating your online gaming experience, it’s only fair that users stick around to experience it.

Any more questions? Take a peek at our features for more information on how to brush up your site.

Good luck designing!