“So much of who we are, is where we have been.” – William Langewiesche
The urge to explore the world around us is in our DNA. Curiosity is a part of human nature and the only way to satisfy that curiosity is by traveling.
When planning a trip, we tend to gravitate towards pictures we have seen online because they ignite our imagination of what it would be like to see that certain place with our own eyes. That’s why vacation brochures are a huge part of today’s travel industry.
If you work in this industry and are trying to spark interest in a certain place, then it is important to know how to attract travelers to your location. Whether online or a physical copy, travel brochures are essential when it comes to promoting a vacation destination. Below you will read five tips for designing a great vacation brochure.
1) Photos For Vacation Brochures
We have always been told to never judge a book by its cover. However, when it comes to vacation brochures, pictures of our future destination are what make us want to visit in the first place.
When creating your brochure, make sure you are choosing photos that really capture the vibe of the location and are beautifully edited. Whether it is a beach, the mountains, or a busy city, travelers need to be able to see themselves in that location.
2) Include Fun Activities
Obviously, anyone going on vacation is not just drawn to a place to go there and stare at the scenery. Most people are going to also be attracted to a vacation spot for its fun and popular tourist activities.
When writing the details of things to do, don’t try to go into too much detail. It is easy to captivate the consumer’s interest simply by including a brief synopsis of the activity and even contact information for a certain business so they can make reservations.
For instance, if you are creating a brochure for Rome, you may want to say something about the amazing Colosseum Underground Tour. Entice the reader with a few details to make them want to learn more about the activity.
3) Use a Color Scheme
The color scheme is important in a travel brochure because it acts are the accent decoration to the photos you are using. Keep the colors in the same realm as your pictures to create a cohesive look to your brochure.
Complementary colors will also work in your brochure. However if you are confused as to what colors work best with each other, then a color wheel will be a great reference for you to use.
4) Keep It Simple
No one likes to see an overly busy and cluttered brochure or advertisement. Keep your brochure organized by using a template. This will ensure that your brochure will be aesthetically pleasing to the consumer.
Using tools such as bullet points, headers, and clean fonts are important in an attractive brochure. This will entice your reader even more in the location and/or brand you are representing.
5) Creative Descriptions
In your brochure, the adjectives you use are extremely important. Your job is to paint a picture outside of the photographs.
If you are wondering how you can keep your promotion uncluttered while trying to give a detailed description, it is really quite simple. Imagine yourself as the author of a book. Think of the most creative and hypnotizing adjectives you can use without repeating yourself too often.
Conclusion
Your job is not to sell, your job is to entice. Give the reader a taste of their future vacation with stunning photos and descriptions to ensure they will be booking a flight immediately!
