You’re looking to create a new banner for your voicemail business. But, you’re stuck for ideas when it comes to the design.
Mobile banner ads are a great way to take your business to the next level. In fact, according to a study by Mobile Marketer, banner ads take in over 12 percent in engagement rates.
But, separating your banner ad from the pack is no easy feat. To bring in the clicks and have higher engagement rates, there are a few ideas you need to incorporate in your banners.
In this article, we’ll go over 5 great banner design ideas for your voicemail business.
1. Keep It Simple
While it may be tempting to throw in every design idea in an attempt to get the user’s attention, this will actually produce the opposite effect.
Users are drawn to banner designs that are simple and clutter-free. Remember, people visiting your voicemail business website do not come there to see advertisements, even when they’re free. Complicated designs tend to overwhelm the user and cause them to scroll away quickly.
Therefore, in order to catch the user’s attention, you need to make sure your banner ad is simple, contains a clear message, and that it uses simple fonts and colors.
2. Offer An Incentive
While the simple design will draw the user in, it’s the ad’s copy that will cause them to click on the banner ad.
Therefore, you need to make sure your copy offers something simple and straightforward to your users.
For example, you could lure them in with something free or hefty discounted from your voicemail business. For voicemail service copy that’s effective and straightforward, click here.
3. Don’t Make Your Banner Design Look Like An Ad
Seems a bit counterintuitive, right?
Well, not exactly. The truth is, people generally don’t like ads because they tend to be boring and somewhat invasive. So, make sure your design avoids traditional styles of advertisement.
With a voicemail service business, you should make your ad look like it’s a part of the website. This way, your banner will not appear ad if it’s an ad at all.
For example, let’s say your banner ad is on a website that lawyers would frequent. The ad could focus on how a voicemail service will help make their workday smoother and more efficient.
4. Know Your Audience
Your banner design ideas should always be formulated with your audience in mind.
The design should be aimed at the customers your business caters to. Ask yourself what types of clients will be using your voicemail service and why will they be using.
Knowing your customers’ economic background, lifestyle choices, and demographics will help you design an ad that speaks to them.
5. Keep Current And Update Designs Often
People tend to get bored when they see the same ads on pages over and over again. And if they become too familiar, they are likely to overlook them.
Make sure you are updating your designs to keep things interesting. For example, you can switch up the ad copy, font, or colors, or create holiday or theme based designs to keep things interesting.
Banner Design Ideas: Wrap Up
By following these banner design ideas, you’ll have an ad that stands out from the crowd and that gets high click-through rates.
Of course, your voicemail business needs excellent graphic design for more than just banner ads. For more graphic design tips and tricks, click here.