We live in a Do-It-Yourself world.
It’s all the rage with modern homeowners. But even the most die-hard DIYer knows that some fixes are best left to experts. Garage door repair is one.
What are you doing to reach homeowners when they need repairs to a garage door? Of course, you already have a website, since 60% of searches for local services are done using smartphones.
It’s not about simply having a website anymore. It’s about having a website design that generates leads.
Are you ready to create a website that converts local searchers into life-long customers?
Pay attention. These five tips for designing a garage door repair website will literally “open doors.”
1. Design a Website with Balance
To operate smoothly a garage door must be properly balanced, right?
It’s no different for a website.
Balance provides a sense of structure and stability. We are naturally drawn to balance for that reason.
The basic concept of balance involves symmetry and even distribution. When design elements are presented in a logical fashion, shoppers find the information they’re looking for easily.
A website that seems too busy, or thrown together haphazardly is distracting.
The first experience a new customer has on a website, more often than not determines how long they stay on the site.
2. Advertise Your Reputation
Doesn’t that seem a little arrogant, you ask?
Not if you consider that 72% of consumers say they find local businesses more trustworthy when they have positive reviews. The same group of people surveyed considers online reviews to be as important as personal recommendations from friends and family.
Service oriented business, like garage door repair, need to provide easy access to reviews of their company. It should be a web design priority.
The A-1 Door Company website is a perfect example of how to present customer ratings in a natural way. It integrates logos from the BBB, Thumbtack, Angie’s List and Yelp, right on the home page.
3. Create a Blog
Content on a website is not about adding page after page of random text to the site. Sites with high-quality information, offering value to a consumer, get noticed – by potential customers, as well as Google.
Relevant topics, covered in-depth, tend to rank higher in Google search results. The same holds true for longer content pieces.
There’s no need for Pulitzer Prize quality blog posts. But adding copywriting skills to your repertoire might be worth considering. Or, perhaps it’s time to hire a copywriter for your team.
A website does no good if it can’t be found when a customer does a search for local businesses. Having relevant, accessible content gives a website an advantage over the competition.
4. Clear Call-to-Action
Another must-do for designing a user-friendly website is to have clear call-to-action.
The worst thing that can happen is for a customer to decide they’d like to use your company for their garage door repair, and not have an easy way to get a quote or contact you.
A call-to-action should be front and center, but not distracting or obtrusive.
5. A Garage Door Repair Site MUST Be Responsive
We’ve left this for last so it will resonate.
A responsive website changes layout design based on the device being used to view it. Google wants all websites to be responsive. The word on the street is “go mobile or go home.”
Looking for a step-by-step guide on creating landing pages that work across a large range of devices? Check out these tips from Google.
The majority of searches for local businesses are done on mobile devices. If a website is not responsive, you’ll be using the above techniques in vain.
Open (the Garage) Doors to New Business
Online marketing is a powerful tool for connecting with homeowners, expanding your reach, and building a positive reputation. Designing a quality site that converts is the ultimate goal of any web designer.
Keep these tips in mind as you sit down to brainstorm your next website project.
If you’re suffering from “designers block,” here are some graphic design tips and tricks to help find your inspiration.
