Are you looking for ways to design a unique website for your digital consulting firm?
According to a study by the Missouri University of Science & Technology, “it takes less than two-tenths of a second for a website visitor to form an opinion about your brand.”
What can you do to ensure your website is different?
Read on to learn five website design ideas that will help it stand out to others online.
1. Make Your Website Easy to Navigate
Your website should be easy to navigate and load quickly for users. Otherwise, you risk losing them altogether.
According to the New York Times, people will “visit a website less often if it is slower than a close competitor by more than 250 milliseconds.”
For example, an e-commerce business that is earning $100,000 per day risks losing $2.5 million in annual sales by just a one-second delay in website load times.
2. Write a Blog
Writing regular blog content can be one of the most effective design ideas for your website.
This is because a well-written blog with relevant content shows your readers you are an authority in your industry. It also can help you drive traffic to your website by developing a steady stream of visitors who want to read your content regularly.
A blog is also a great way for you to write about topics trending in your industry.
3. Showcase Your Value
Communicate your value to your audience by identifying your skills and experience.
You can do this many different ways. An “About Us” page should be well-written and highlight any relevant industry experience. You should also include bigger projects you have worked on in the past and those results.
If you have worked for well-known clients, you might consider asking them to provide testimonials about how your work helped improve their business.
Also, consider speaking to past business partners like a digital strategy company. They can give valuable insight into your work, while also helping to further legitimize your business.
4. Make It Easy to Contact You
A potential client should be able to easily contact you with any questions they have about your services.
This means your “Contact Us” section should be easy to find and work without any issues. If you have a physical address, be sure to include that in your contact information. Also, ensure your email address and any social media information is clearly identified on your website.
If your website makes it hard to connect with you, a potential client may look elsewhere for consulting services.
5. Build Business Relationships
Your website can be a valuable way for you to build business relationships without meeting face-to-face.
One way you can do this is by interacting with your visitors online. This helps you to establish working relationships with others. It also gives you a chance to show your expertise in an industry and can help you land some new business.
Consider including a message board on your website or allowing for user comments below your blog posts. But be sure that you monitor those comments and provide professional responses.
Wrapping Up: Unique Design Ideas for Your Website
Unique design ideas for your website can help differentiate your business from the competition. But creating a website takes time and effort, and also means paying attention to changes in your industry.
Are you looking for other ways to make your business stand out?
At PSD Learning, we offer interesting articles with insights to help make your business different. Check out our posts on clean web template designs and more!