Your image should never be an afterthought, even if your company is well-established with a great reputation. Modern graphic design immediately attracts and engages clientele with contemporary concepts and visual appeal.
Modern graphic design is indispensable for business today, and especially for financial companies. It combines visual art, powerful communication, and attention to psychological responses, making your message and your mission crystal clear at first glance.
Good design is especially critical for websites, where many financial activities take place. In fact, studies have shown that you have only 50 milliseconds to impress your website visitors.
You must have a design and presence that appeals instantly.
What should you consider for your financial company’s image?
Here are some wise ideas to get you on the right track.
Finance Demands Clean-cut Modern Graphic Design
The finance world is one of precision, professionalism, and focus. It’s a serious business that requires some serious branding.
Most financial companies prefer a conservative, respectable logo that tells prospective clients right away that they are trustworthy and professional.
Your logo should efficiently represent your company.
Let simplicity be your guide. Consider your initials or company name. Colors, fonts, positioning – it all matters in the final design. Include elements that represent your company without being busy or sloppy.
Design With Confidence
More than with most businesses, clients should feel confident that their financial company is taking care of them.
Clients look to these companies for guidance and knowledge. They expect trustworthiness, sound advice, and approachability.
Can your logo embody all of this? Definitely.
Modern graphic design skillfully incorporates all these elements in a way that engages clients and drives business.
Great graphic designers deliver a logo and brand design that states who you are, what you offer, and why you’re above the competition.
A fresh, carefully designed look puts your company back in the game. You no longer seem too big or out-of-touch with clients and their needs.
Don’t Get Lost in the Crowd
While there are many well-known, successful designs for financial companies, don’t model yours too closely after someone else’s brand.
Keep in mind your mission and your clients. Your location should also be considered. If you know your market, you will understand what draws in business.
Consider local landmarks or points of pride and heritage that set your area apart. You’ll be starting with a concept that is unique to your location.
Or think about what drives most of your customers. Modern design seamlessly merges your name, their interests, and your mutual goals.
Modern, Bold, Different
Eschewing the norm can be effective, too.
The financial world is not static, and many companies offer services that cater to the needs of a new market.
Your logo and brand design should follow suite.
Business is ever-changing and so are the needs of financial data users. A company’s design should make a statement about their modern methods.
Intrinio Fintech Marketplace offers affordable, accessible financial data to a wide range of clients, from investors to developers to students. Their design definitely fits.
Modern graphic design gives this company a bold, edgy feel. The colors are strong and simple. The design is straightforward and high-impact.
This bold design easily grabs the attention and holds it tight.
Ready for a brand revamp?
A successful, memorable design is within your reach.
Check out our graphic design tips and tricks to put your company on the path to graphic design greatness.