When people think about making purchases, the mind automatically pictures a woman.
While women play a crucial role in purchase decisions, they aren’t the sole contributors. Men are also interested in products and services.
Do you offer a product or service meant strictly for males? If so, you’ll need to understand male purchasing behavior.
If you want to build a marketing campaign that uses advertising strategies that appeal to men, you’ve come to the right place.
Keep reading for 3 proven techniques to better market to male consumers.
1. Social Media Marketing
All generations use social media for networking. But, millennial males make up a good chunk of users. In fact, 70% of them use social media.
If your product or service is meant for younger males, you’ll want to hop on the social media marketing train.
Using social media to market your company offers several benefits. Social networks are ideal for growing brand recognition. It can also boost your company’s reputation and authority in your industry.
For a successful social media marketing campaign:
- Create full and detailed profiles on popular networks
- Get involved in the conversation
- Focus on listening vs. talking
- Make quality connections
Social media is also the prime location for sharing company content.
Find creative ways to share blog posts. A catchy click here link can send traffic to the company website.
2. Mobile Marketing
It may come as a surprise, but smartphone users are predominantly male. In fact, 61% of men own a smartphone compared to 57% of women.
With billions of male smartphone users, it only makes sense to focus on mobile marketing strategies.
The first step is to optimize your website for mobile use. Your website needs to load on a variety of screen sizes. If your site isn’t mobile-optimized, you’re losing leads and conversions.
Other mobile marketing tactics include mobile ads and text messaging. You can even create a mobile app!
3. Focus on Brand Advertising
One of the best advertising strategies to use is to focus on your brand.
Brand advertising is all about building long-lasting relationships with consumers. To be successful in today’s world, your brand has to be trusted and easily recognized.
Advertising your brand can be done in many ways. You can run television or radio ads. Or, you can create an ad for a local newspaper.
Studies have shown that globally, men trust branded advertising in every form.
With brand advertising:
- Have a clear brand identity
- Establish credibility
- Motivate and connect
- Be a force of inspiration
Advertising Strategies for Men: Wrap Up
Aside from these strategies, it’s also important to have a quality website. In the digital world, a poorly designed website can be the gradual downfall of a company.
Are you looking to boost your success in marketing to men? Want to use images to target the male demographic?
If so, check out PSD Learning.
Our site offers a variety of graphic design needs. From photo effects to interface tips, we’ve got you covered.
Check out our blog to boost your graphic design knowledge!