Looking for an easy way to get more customers for your cleaning company?
There are so many ins and outs to marketing, but one of the most important things to have as a new company is an effective logo.
Amazing logos can get customers hooked, deliver an important message, and show your cleaning “face” to the community.
The right logo will pair beautifully with your dynamic website design.
Read on to learn how to make your cleaning logo sparkle.
1. Be Memorable
This is probably the hardest part about designing a cleaning logo, but it’s the most important.
You want your logo to stick in people’s minds, no matter where they see it. A way to do this is to establish a clear tagline or message your logo can convey.
Having a catchy, short company name is important. Avoid generic names and choose an image that is unique, unexpected, and creative.
If you’re stumped, brainstorm by checking out other effective logos on the Internet or in your community. Think about what has been memorable to you in the past, and how you can achieve the same effect with your logo.
2. Embrace Simplicity
No one is going to remember a company name that is too long. Similarly, no one is going to take the time to read lots of words in a logo.
Your perfect logo should be simple and to the point. The more minimalist you can be, the better.
This will also help with reproduction of your logo and resizing later on.
3. Get a Handle on Graphic Design
While a background in graphic design isn’t required to generate an amazing cleaning logo, having some knowledge about design tips and tricks can’t hurt.
Being able to create your own logo on your own time can save you money in the long run. Plus, you’ll be able to make any edits needed in the process.
Amping up your graphic design game can also benefit your website overall, so this tip serves as an overall marketing strategy as well.
4. Choose Something You Can Display Anywhere
Your ideal logo should be visible in every size and suited for many different types of surfaces.
When choosing your logo, make sure you can blow it up to display in shop windows–after they’ve been cleaned by LaborPanes –and that you can shrink it for stationary, business cards, and other products.
5. Don’t Be Afraid to Hire Out
At the end of the day, if you’re struggling to come up with the perfect company logo, don’t be afraid to consult a professional.
While this will involve a financial investment, it can allow you to focus your energies on other marketing pursuits.
The Perfect Cleaning Logo
Making your logo sparkle as much as your cleaning services isn’t out of reach.
The logo that bests represents your cleaning company should be simple and memorable. It should also, ideally, deliver a clear message or even a tagline that customers can return to.
You can design your own cleaning logo yourself or consult someone with a graphic design background to do so.
Get started on designing that amazing logo today!
