Business cards are a great way to exchange contact information with prospective clients or partners. An effective business card is impressionable and gives recipients an idea of what the business is all about.
The practice of exchanging business cards is so popular that roughly 10 billion are printed each year. However, 88% of those business cards are thrown away in less than one week.
For this reason, it is absolutely critical to nail the business card design.
Read on to learn 5 tips for designing an effective medical cannabis business card.
Less is More for a Medical Cannabis Business Card
The old adage less is more is especially true for business card design. A cluttered design could leave recipients searching for pertinent information.
A business card will find its way to the trash very quickly if it leaves a potential client or business partner confused.
A simple, clean design featuring only information that is absolutely necessary is the way to go.
To promote the simplest design possible, some designers are putting a QR code on the business card in lieu of traditional contact information. This way, recipients can scan the QR code and be directed to the company’s website.
Ditch the Boring Old Business Card and Make it Something Useful
Remember, nearly 9 billion business cards are tossed in the trash each year. In order to be 1 of the 10 that actually gets saved, try to think outside the box.
Traditional business cards are often boring and fail to generate an emotional lift out of recipients.
Envision that the objective of the business card is to convince consumers to buy medical cannabis seeds. Consider designing the card in the shape of a mini-envelope with a few seeds contained within.
Not only is contact information being shared, but the product is being marketed at the same time.
Pictures are More Powerful than Words
The primary theme for successful business card design should be pretty clear by now. Minimize the number of printed words, without sacrificing the message that is trying to be conveyed.
One way to do that is to select effective visuals, in the form of a logo or image.
Considering that images are processed by the brain much faster than text, this is a strong design strategy.
In this case, designing a medical cannabis business card should be easy. A cannabis leaf is easily recognizable and gets the message across without confusion.
Make Certain that the Business Card is Readable
There is often an inexplicable urge to use fancy fonts that give the impression the company is sophisticated. This is a mistake.
The more difficult the information is to process, the more likely it gets trashed.
Keep the font and color schemes simple and easy to read.
The Business Card Should be a Reasonable Size
If the card is too big or awkward to fit inside a wallet or pocket, it will be tossed. While getting creative may yield dividends, there is a risk of taking it too far.
It does not have to take the exact shape of a traditional business card, but the adjustments from a size perspective should be kept to a minimum.
Do not Forget the Fundamentals of Business Card Design
Designing an effective business card does not have to be difficult. Keep the fundamentals in mind.
The design should be simple and clutter free. Emphasize visuals over an excess of text and do not fear a design that makes itself useful.
If there are any questions about business card design, please do not hesitate to contact us for additional information.