How do you enhance your enhancement site?
This is a problem common among enhancement vendors. There are a variety of natural enhancement supplements and websites who sell them. This makes it tough to stand out in the crowd.
Fortunately, there are a few design tips you can follow to “enhance” your website. These tips will help you generate page views, improve your sales funnel, and increase your customer conversion rate.
The Natural Enhancement Paradox
The whole point of the supplements you sell is that they are natural. This gives customers the stimulation and enhancement they need without sacrificing their health.
However, the market has been flooded by people selling different kinds of enhancements. Bad marketing can make your website look like it’s just another face in a very crowded room of sellers.
Overly aggressive marketing is even worse because it runs the risk of making your site and products seem fake. There are certain design tips you must follow in order to make your site seem authentic and engaging to consumers.
Branding On Point
Successfully building your brand is more important than ever before. Social media makes it easy for customers to link their friends and family to your site.
This means that any page on your website may become someone’s first impression of your products and your site. Therefore, your branding must be consistent and clear.
Build your brand by choosing a unique font and color scheme for your enhancement website and using them consistently. Make sure that product pages feature descriptions that are engaging and informative.
Modern consumers value honesty above almost anything else. Make sure your descriptions offer authentic and usable info and that your pictures are realistic instead of highly Photoshopped.
As long as every page follows the pattern you establish with your first pages, your website and brand will look consistent.
Make It User-Friendly
Different customers will access your website through different methods. This includes using desktops, laptops, smartphones, and tablets.
This makes it extremely important for your site to be user-friendly. This means making it easy for customers to search for specific products and even easier for them to buy products with a single click.
Go here, if you want an example of a website that uses minimalist designs while still making it easy for customers to search for and buy specific enhancement products.
Target Your Audience
The best way to sell any product is to cater specifically to your chosen audience. The primary audience for a natural enhancement website is going to be men who are at least forty years old.
This group is concerned about appearing strong and vital to their significant others and to their peers. They may also be wary of using any kind of enhancement for the first time.
Use authentic photographs of this demographic to make everything seem natural and normal. Make sure your descriptions focus on how this product can help these men access the passion and power of their younger days.
All of this is designed to make your target audience feel right at home and encourage them to explore more of the website.
The Power of Video
Product descriptions are some of the most important parts of your site. It helps customers to understand what they are buying.
Descriptive and persuasive text is important. However, you should also add videos that demonstrate how these products are used.
This makes the description seem more real by showing the product in action. Clicking on a video demonstration is also a natural way for a demographic that relies on streaming sites such as Youtube for information.
Many customers are skeptical about claims that companies make. These customers would prefer to hear real testimonies from real people.
You can make this happen by allowing customers to leave reviews of your products. Such reviews can help persuade readers who are on the fence about trying your natural enhancement products.
Inviting such reviews also lets you collect customer input. This input may include what they like and dislike about the products you sell.
This information may be useful in determining which products you will stock. It may also inform how you market these products.
Use Responsive Technology
One of the hallmarks of Web 1.0 design was flashy websites. These sites were graphically intensive, slow to load, and relied on technology like Flash.
Many modern consumers will be visiting your website while on their smartphone. If your site takes too long to load, potential customers will move on. And certain phones such as iPhones may not load Flash at all.
Make sure your site is powered by responsive technology. This streamlines all of your information and helps the site load quicker for smartphones.
This simple change can make a world of difference in how many people actually view your website.
A Killer Call to Action
Everyone knows it is important to include a call to action. However, many CTAs feature very mediocre text.
The wording of a call to action must demonstrate you understand your customers. This means understanding what they really need.
Use wording that shows how your CTA helps solve the customers’ problems. Focus on action verbs and other wording that makes this seem dynamic and engaging.
Pair your engaging call to action with colorful CTA buttons. Use vibrant and contrasting colors to help these buttons stand out from everything else.
The Bottom Line
Designing the most engaging natural enhancement site is difficult. If you are not a designer, you may not know where to even begin.
The tips above will help you to make a great website. To make that website truly killer, you will need a helping hand.
PSD Learning features a blog full of engaging design and interface tips. These are helpful in both creating an engaging website and helping you market your products.
The blog is regularly updated with the latest trends and hottest tips. To take your website design to the next level, be sure to dive right in for the latest updates!