The streetwear industry is exploding worldwide as clothing aficionados of all ages stand outside storefronts and refresh web pages for hours on end to buy their favorite brand’s latest collection.
Online clothing production and e-commerce sites make it easier than ever to start your own clothing company.
To create a successful brand, you need a great clothing company logo. Follow these five tips to create an original and memorable brand logo.
1. Research
Successful clothing brands create a culture.
Nike unites sneakerheads worldwide, Supreme has a pack of loyal hypebeasts, and Gucci has a veritable cult of elite fashionistas.
Before you design your logo, think about who you want to wear your clothes.
What age is your target demographic? Who do they look up to? What drives them?
Your clothing company logo should represent its customers’ values and interests whether it is a streetwear or high fashion brand.
2. Keep it Minimal
When it comes to branding, less is more.
Don’t try to do too much with your clothing brand’s logo or its meaning will get lost in translation.
Many successful clothing brands’ logos are simply the name of their founder in a distinctive typeface. This style is especially prevalent in designer brands (Calvin Klein, Dolce & Gabbana, Versace), but may not work for your brand.
Adidas’s three stripes, Nike’s swoosh, and Levi’s batwing prove that a minimal logo is versatile and never goes out of style.
Check out ec3dsports designs for inspiration.
3. Pay Attention to Color
Use timeless colors to create a logo that will be able to age well and grow with your brand.
Pastels were big in the 60’s and neon was all the rage in the 80’s, but those colors only have revivals every once in a while.
Coco Chanel’s little black dress defined fashion for generations and has never gone out of style.
While pops of color may add a dimension to your brand’s logo, like Lacoste’s green alligator or Supreme’s red typeface, always test your logo in black and white.
If the logo doesn’t look good in monochrome, it will be difficult to affix on different-colored fabrics and
4. Avoid Cliches
Clothing branding, especially streetwear, is an oversaturated market. If your clothing company logo is too generic, your brand will be lost in a sea of competition.
Fonts like Helvetica and Futura Bold, as well as cursive and gothic scripts, are found on countless clothing company logos.
Make your brand stand out by creating a logo that is neither too easy to replicate nor too hard to understand.
5. Don’t Copy, Create
It may be tempting to tweak the logo of a successful brand in order to piggyback off their success, but true fans of that brand will never buy your clothes.
If consumers see your brand as a knock-off, they will only buy your clothes because they can’t afford what they really want to wear.
Copyright violation can cost your brand millions of dollars and ruin your personal and professional reputation.
Create Your Clothing Company Logo
Creating a great clothing brand logo has never been easier with PSD Learning.
PSD learning is an online resource for Photoshop, Illustrator, and all of your design needs. Start reading today to start building your brand’s identity.
