Though the insurance industry is profitable, raking in an impressive $1.2 trillion last year, most agents function on a local level.
If you’re an insurance agent, it’s likely you and a few employees up against the competition. And make no mistake, there’s plenty of it, with around 6,000 insurance companies competing for peoples’ dollars and attention.
As a result, you’ll need to master marketing and appeal to consumers like never before. Here are five insurance agent marketing tips you’ll want to use for every campaign.
1. Tell A Story
The most effective advertisements these days revolve around emotional storytelling. And when you stop to think about it, it makes total sense.
Put yourself in your clients’ shoes for a moment. As you’re shopping around for new plans and policies, you want to make sure you give your money to an agency that will actually help you in your hour of need.
You’re going to want to give your money to the type of company listed above, not a company who seems like they’re only interested in your money each month.
Take a more humanistic approach to your marketing. Really make an effort to connect and tell customer stories.
2. Highlight Customer Reviews
88% of your customers trust online reviews for your services over your advertisements. In fact, these online reviews mean as much to your customers as a personal recommendation.
As a result, you’ll need to do your best to monitor the conversation surrounding your brand. And make no mistake, customers want to make their voices heard. Check out Esurance reviews for a good sense of what we mean.
Encourage clients to fill out reviews so you can work on steadily growing a library of feedback. Aside from helping your potential new clients see why you’re a great fit for their needs, it’ll help your branding and SEO efforts, as well.
3. Don’t Wait For Your Audience To Find You
Modern marketing is more fast-paced and competitive than ever. As a result, you can’t sit around hoping your messaging reaches your audience and turns into a sale.
No, you need to go directly to the consumers.
Social media is a fantastic resource for insurance agency marketing, as you can sign up for free. And with an install base of several billion people, you can easily market toward people in your local area.
4. Publish Content
The backbone of any modern marketing plan is a strong content strategy. Publishing video, audio, or written content on a regular basis can help you in a number of ways.
First, it establishes your business as a credible source. Once you show customers that you know what you’re talking about, you’ll stand a much better chance of winning them over.
Of course, it isn’t just customers you need to win over. Content is one of the cornerstones of SEO, so Google will crawl through your content to determine your ranking.
5. Clean Up Your Website
Finally, make sure your website is up to date and presentable. Think of your website as a headquarters of sorts for your entire marketing efforts.
Every piece of content you post, be it on social media or your blog, should lead back to your website.
Final Thoughts On The Best Insurance Agent Marketing Tips
These good marketing ideas can help you reach your audience in less time for less money. As you begin to craft the next phase of your marketing strategy, use these insurance agent marketing tips to further solidify your brand as a local leader.
For more tips on marketing and branding, be sure to check out our list of 10 branding and design tips to make your business stand out.