It’s easy to spot the difference between a well-made and poorly-made website. Something about the arrangement, the text, the colors, and the general impression screams whether the site is trustworthy or not. 

Even if the business is great, a poor website will keep people from following through with a purchase. If that sounds like your site, you’re in the right place. 

We’re going to explore some key ways of improving your website so that people start following through when they see you online. Hopefully, the ideas below can guide you toward a more effective digital presence. 

Let’s take a look. 

1. Hire a Web Designer

The first thing that you can do to make your website a lot better is work with a professional. The investment in a professional website is well worth it. 

Not only do they make your website function like a dream, but they’re also skilled at improving user-experience factors that you might not think about. 

Things like page speed, response times, site architecture, and more are all important factors in the success of your site. Working with a group like Hilton Websites can make a difference for a small business website.  

2. Work On Keyword Optimization

Keyword optimization is the process of researching popular keywords in your niche and making content in response to them. So, you look and see what people are interested in, then you go ahead and make the content that they’re looking for. 

“Optimizing” for a specific term means that you use that term in key places throughout the content. 

3. Invest In SEO

SEO stands for “search engine optimization.” If you’re new to digital marketing in general, you might not have heard of it. 

That said, SEO is one of the most important parts of a digital marketing campaign. It involves creating and managing your site in response to the search engine algorithm. 

Google’s algorithm uses a number of factors to determine which sites are worth ranking. When you use search engine optimization, you adjust your website to fit well within those factors and beat out your competition. 

The better your rankings, the more web traffic you will get. 

4. Create a Blog

Blog content is an excellent way to get your website some traffic. You can create blog posts in response to the keyword phrases you find through your research. 

When you make quality content through a blog, that content has a chance of ranking well and drawing new users. A blog is also a great way for your current users to get engaged and learn from you on a regular basis. 

5. Utilize Social Media

Social media isn’t a direct connection to your web rankings, but it can really help draw new users to your site. Any time you create content for your website, try to share it on social media. 

When a user lands on your home page from a social media post, they start generating SEO metrics that help you rank better. When someone spends a lot of time on your site, for example, Google takes that as an indication that your site is worth looking at. 

the more of those site sessions you can build up, the better your rankings will be. 

6. Think About Site Architecture

Site architecture refers to the way that your website is laid out. There shouldn’t be too much complication when it comes to navigating your site. 

If there are numerous pages on your site that are only accessible through particular links or pages, that’s a bad thing. Any page on your site should be just one or two clicks away from any other page on your site. 

Organizing your site in a logical way is something that Google looks for. When it’s too complicated, it’s hard for users to use, and Google doesn’t like that. 

Further, people aren’t going to waste time trying to figure out a confusing website. There are millions of other websites out there that could serve a similar purpose. 

So, make sure that you give people the chance when they land on your site.

7. Linkbuilding

Link building is the process of gathering links to your site from other sites. 

This is a really important ranking factor for search engines. When someone places a link to your site, it’s an indication that your site has content that might be valuable to users. 

The thing is, it’s hard to generate those links. You might have to reach out to other sites in your niche to get some backlinks when you’re getting started. Once you start to get the rankings, though, the links will pour in on their own. 

8. Optimize For Mobile

At this point in time, there’s no excuse to have a website that doesn’t fit mobile screens. 

Make sure that all of your pages are accessible to mobile devices. This is an important ranking factor, but it’s also just a reason for users to leave your page once they get there. 

A lot of people will view your site from their phones, so make it easy for them to do so. 

9. Incentivize Reviews

Positive reviews are very important. Communication on review sites is also an important factor. 

Do whatever you can to incentivize your customers to leave positive reviews on your business listing sites. This will draw a lot of people to your website, and Google will use those reviews as reasons to boost your rankings a great deal. 

This is worth the investment of offering some kind of discount if customers leave reviews. 

10. Provide Value

At the end of the day, a bad website is bad because it doesn’t give the user what they want. As a baseline measure, make sure that people can use your site for the functions that they might want to use it for. 

Finding contact information, addresses, making purchases, or reading articles. When those things are easy, you have a good foundation to work from. 

Having Trouble Improving Your Website?

Hopefully, you can start improving your website up with the information above. There’s a lot more to learn, though, and we’re here to help you work with the ideas that will improve your site. 

Explore our website for more ideas on how to improve user experience, use search engine optimization, and much more.