Did you know that websites lose five percent of website traffic for every second taken for a page to load? If your pages take too long to load, users won’t stick around long enough to read what’s written on them. That could mean losing potential sales as well as damaging your brand reputation.
If you’re a business owner, the chances are that your website is the first thing people see of your brand. It can be an important tool for attracting new customers and retaining existing ones. That means you need to make sure that your site looks great on any device.
So suppose you’re struggling to improve conversion rates. Here are three ways you can boost your conversion rates by improving your web page design.
1. Fast Page Load Times Reduce Bounce Rates
So how do we improve our page loading times? We use responsive web design to create websites that work across all devices.
Responsive designs allow us to optimize each web page to load fast. Fast-loading happens regardless of whether someone visits from a smartphone or a computer.
Not only that, but with responsive designs, we also can change the layout based on screen size. Instead of having one set of content for everyone, we tailor the experience around the viewer.
For example, we can show more information in smaller text sizes on the phone. Yet, we can also keep everything readable on larger screens like tablets and PCs.
2. Good UX Design Leads To More Sales
Higher conversion rates thanks to a good UX design are no secret. It’s one of those areas of web design that many businesses and developers fail to understand.
When designing a website, one of the most important things to consider is navigation. The best way to increase click-throughs is to ensure clear links between sections.
Yet, you want to link to another section on your website that gives more detail. For example, suppose you have a blog post about “How to Make Money Online.” In that case, this should have an internal link.
Another key aspect of user experience design is making sure that your website works well. For instance, suppose you sell products online. You’ll want to include some shopping cart functionality.
Yet, suppose your checkout process involves many steps. You might lose valuable conversions because users can’t complete the transaction with ease. So try to keep these processes straightforward.
Finally, remember that not everyone has access to high-speed internet connections. A page that’s full of elaborate code and graphics won’t go down well, especially with those who want a quick, easy and convenient shopping experience.
3. High-Quality Content Increases Web Traffic and Longer Session Times
UX focuses on on-page interaction and layout. But high-quality content is all about utilizing that UX for the biggest impact, and can significantly influence your webpage design. By focusing on high-quality content, you can keep your customers on the website for longer.
That’s known as boosting session times. And longer sessions give you more data. More data helps understand how your customers are shopping and browsing the website.
But what does high-quality content look like to the viewer? Here are some tips:
Focus on Intent
The intent is one of the biggest buzzwords in online marketing today. It’s the value that your content provides to the site visitor. For example, suppose you’re looking at buying a new pair of shoes.
If you intended to buy them, then you’d type into Google “buy sneakers.” That would return results such as Nike Air Max 90 Sneakers.
Yet suppose you intended to read up on the latest sneaker trends before purchasing. You might search for “best running shoe brands” instead.
Use Analytics to Target Your Content
Once you know what works, create more great content. Even so, you’ll still need analytics tools to help you target your efforts.
These days, many websites use Google Analytics (GA) to track their web traffic. GA allows you to see which keywords drive traffic to specific pages. That way, you can make changes as appropriate.
Once you know which keywords bring traffic to your site, you can tweak your UX and content in more detail. Suppose you notice that certain pages get lots of visits from mobile devices. In which case, you could create separate versions of each page to work well on smartphones.
Or you may decide to focus on creating video tutorials rather than text posts. Whatever makes sense for your business.
Include Calls To Action
Calls-to-action is a powerful part of effective content writing. When used in the right way, calls-to-actions encourage the user to follow the next steps.
For example, if I wanted to sign up for a newsletter, I’d likely head straight to the contact form. Likewise, if I wanted to buy a particular item, I’d usually follow a link to the relevant product page.
Look here for more advice on how to improve your web design and content. And note how we used a call-to-action of “look here for more!”.
Improve Conversion Rates With Great Web Page Design
A great web page design combined with quality content boosts your conversion rate. And, at the same time, providing a better service improves your customer retention.
Having a well-optimized, thought-out website keeps people on your site buying your products. It’s a win/win situation for everyone! Whether your end goal is to increase sales, generate new leads or gain more traffic.
Check out our other blog content for more advice that’ll boost your bottom line!