If you’re a life coach looking to reach out to new clients and market your services, your website is one of your most important tools.
That’s why it’s so important to create a life coach website that will stand out from the hundreds of others on the Internet.
Below, we’ll look examples of what a life coach website might be doing wrong, and how to remedy those mistakes.
Your Life Coach Website Appearance
When it comes to judging websites, people are shallow. Appearance matters and a visually appealing website will always be more successful than one users find unattractive.
Many life coach websites suffer from being overcrowded with images or using too many colors in an attempt to grab attention. Instead of greeting users with a clean simple interface, these websites throw out every bell and whistle available which usually ends up looking tacky.
Being a harsh editor will help you simplify your website.
Of course, you’ll still want to use images, but every image or graphic that makes it onto the finished website should have a reason for being there.
Pictures need to do more than just fill up white space. They should tell the potential client something meaningful about your services and what you can offer.
When it comes to color, limit the number that you’re using. If you already have a logo, stick to the colors you used for that. If you don’t have a logo, consider getting one and choose colors that you can incorporate into that design.
Your Website Copy
A lot of website creators think that because they’re writing for the Internet where there are no page or space limitations, they can write as much as they want.
What they fail to realize is that people have short attention spans, especially when it comes to reading on the Internet. Wasting too much time on a wordy introduction or irrelevant information could cause you to lose a potential client forever.
Before you begin building a new life coach website or redesigning an old one, think about the essential messages you want to communicate.
Draft them out, then keep revising your drafts until you have copy that is short, to the point and engaging.
Don’t expect to get it right the first time, and don’t publish your first draft. Copywriting is a skill just like any other, and it needs to be practiced before it goes public.
Creating a website that looks great and is easy to read will keep people interested enough that they’ll want to learn more about your services.
If you’re not promoting anything that stands out to them, though, you’ll end up losing them anyway.
Consider what you can offer that no other life coach service can.
Maybe it’s a unique challenge, like distributing compassion cards, that people will want to be a part of.
Maybe you pride yourself on always being available to your clients, or have great references from those who achieved success from your services in the past.
Whatever it is that makes you stand apart, make sure that is the focal point of what you’re promoting to people with your website.
You could be the best life coach offering the best services and willing to go the extra mile for your clients, but without a great website, your business will suffer.
Take the time to create a clean, concise, visually appealing site that clearly communicates what you can do. By being open and honest about what sets you apart, you’ll ensure that potential clients will end their web search with you.
Browse additional resources for more ideas on how to create a stunning website to promote your business.