The promotional design is the first impression most customers have of a clothing company. The design materials could range from the strategy behind the branding and advertising to the logos and signs of the company.
For most small and medium-sized businesses, the development of designs to promote products and services are outsourced to professionals.
Before developing the promotional design for a clothing company, there are some things that need to be considered. Let’s take a look at these 3 top tips.
1. Think Outside of the Box
This requires bold and brave thinking to create something fresh and unique that gets customers to buy into the brand.
This means that no matter which style suits the client, you need to experiment with different combinations of colors, fonts, effects, and backgrounds.
Carefully consider how to use color to evoke the desired emotions and associations. There is surprising research behind this that shows the vital role played by colors in the imagination.
This could also be a really simple design. After all, minimalism is trendy. And the examples of the Nike Swoosh or the famous half-eaten apple of Apple demonstrate the effectiveness of simplicity.
2. Convey Your Message through Promotional Design
A clothing company doesn’t just sell clothes. They sell a combination of a lifestyle and an image. They also want to carve out a gap in the market, cultivate a reputation and target a particular set of consumers.
The promotional design is central to communicating this message to the customer.
Whether the clothing company stands for quality and expensive designer clothing, or comfortable and long-lasting affordable wear, the promotional materials need to reflect this.
Furthermore, the target group of the clothing company also affects the design, whether it’s mostly women or men, or older or younger customers.
If the target group is children then bright, flashy and joyful colors should be used. Check out how Nickis moncler kids have achieved this with their range of kid’s clothing.
3. Scalable and Adaptable
It’s important to consider how the designs will be used. Will they be used online? Or, will they be used on the clothing company’s products?
Because of this, the design has to be adaptable to a variety of places and situations. And also importantly, the material have to be scalable up to huge billboards and down to the corner of the homepage.
Another aspect to take into account is that they need to be adaptable to emerging trends and fashions. It’s no good if the clothing company needs to re-commission new designs every few months because the trend has passed.
With these 3 tips on how to make a promotional design for a clothing company, you’ll be able to impress your client.
Do you still have questions about how to create promotional materials for clothing companies and other clients? Check out our website which is chock full of resources and blogs, and much more.