As a small business owner, you have to make a limited budget go a long way.
If you want to be competitive in your marketplace, being strategic with your expenses is critical, especially when it comes to marketing and advertising.
Mastering a few simple advertising techniques can allow any small business to get the most of out of what they have.
Expense doesn’t always equal results, and, if you’re strategic with your advertising plan, you can do a lot while spending a little.
Read on to learn more about 5 simple ways you can effectively advertise your small business and attract new customers.
1. Develop a Strong Message
The success of your advertising is directly related to its message. Before you do anything else, spend some time thinking about what you want to say to your customers.
Your message should let consumers know who you are as a company, but it should also speak to them about their needs. You want your advertising message to convince your customer that there is a particular value only your company can provide.
Think about what your company can do to make your target audience’s life better. Then think about the voice in which you want to speak to them. Combine those two ideas together to create the strongest message possible.
2. Explore Pay-Per-Click
When it comes to digital advertising techniques, pay-per-click is one of the more cost-effective methods, making it great for small businesses.
With pay-per-click advertising, you’re only charged if consumers click on a link that takes them to your site. Pay-per-click also makes it easy to target a particular market niche or audience segment.
You also have the flexibility to cap your spending and turn your ads off once that budget is met.
3. Start a Company Blog
Creating a well-designed blog is an important advertising strategy for small businesses. It will optimize your site for search engine results, making it easier for customers to find you online.
For your blog content to work as an advertising technique, though, you need to make sure it’s about more than just keywords. A company like Shuttercraft, for example, uses its blog as a place to house well-written content that provides value to potential customers.
By optimizing its blog for search engines, the company is driving potential customers to its site.
4. Email Advertising
Email marketing has evolved into a more useful tool than ever for small businesses. For little to no cost, you can reach out to your customers on a regular basis, provide them with helpful content, news, and promotional updates, and links to your site.
You want your email marketing to reach as many people as possible. Find strategic ways to collect customer information.
You can offer content in exchange for contact information, or offer promotions to current customers if they provide referrals for friends.
5. Social Media
Social media ads are a great way to get your creative message to new audiences, and it’s easier than ever to launch a campaign.
You can target specific demographics, such as age or geographic region, and get the most for your money, reaching people who could be converted to customers.
Pay attention to the way you run your social pages. Customers expect to be able to engage with companies via their social media accounts, so maintain an active presence.
Generating good word of mouth because of your excellent customer service is a form of advertising all its own.
Ready to Put These Advertising Techniques to Good Use?
Digital advertising is a great way for small businesses to reach the most people on the smallest budget.
Once you have your message in place, you’re ready to start spreading the word through a variety of online channels.
For more information about how you can market your small business effectively, please explore our resources.