Advertisements saturate the entire world everywhere you go. They even follow you around on the Internet.
One of the most important things about a business is its logo. This is the first thing that people see, and it speaks to them subconsciously whether they know it or not.
How? Mostly through the colors that they include.
Color theory is a basic concept in advertising that states certain colors bring out various emotions.
For example, there’s a reason most fast food restaurant logos have yellow or red. According to research, these colors best induce feelings of hunger.
And, color matters in every industry.
For medical companies, you want to give off an atmosphere of reliability, safety, growth, and professionalism. You also want to portray cleanliness.
Continue reading to learn eight ways to use color correctly in your medical logo design.
Healthcare has a tendency to make people uncomfortable. People are often terrified of simply visiting the dentist.
Blue creates an atmosphere or security, but more importantly, it conveys trust.
People need to have a feeling of trust toward whoever they are relying on to take care of their health.
If someone isn’t comfortable with a medical company, then they are less likely to visit or be involve themselves with that business.
But, blue also creates a sense of tranquility.
It is for this reason why blue is the most popular color for medical logos. Similarly, it is also the most common color for insurance logos, as well.
Trailing right behind blue, white is the second-most popular color in medical logo design.
White represents purity. Medical logos with white in them aim to give off the impression of safety and good intentions.
White is also associated with cleanliness, which is a concept very important for the medical field.
Nobody would ever trust a medical facility that they did not feel was sufficiently clean.
The majority of your medical logo design should be blue and white. This is the gold standard of today’s competing healthcare businesses.
Red is an interesting color in the healthcare field. On one hand, red represents danger and aggression. But, on the other, it also represents life and passion.
In the medical industry, it also symbolizes blood, which is actually a good thing (it does represent life, after all).
If you’re feeling ambitious, you may want to consider a red-dominant logo to set yourself apart from the pack (think American Red Cross).
A good rule of thumb, however, is to balance out unconventional medical colors with ones that are familiar.
In the case of American Red Cross, yes, the logo is red. But, the red sits upon a white background.
Pink is another peculiar color in the medical industry. This color is associated with friendliness and softness.
In theory, you would want a medical company to also be associated with these concepts. But, pink is not authoritative.
At the end of the day, people want to visit a place where they can trust that they can give up control.
To put it simply, pink is not a color that is subconsciously associated with strength. It is rarely used in medical logo design for this reason.
It can be difficult to create a good logo. Fortunately, there is plenty of information out there on how to do so.
On its own, gray is very dull and uneventful. As an accent color, gray can make a good medical logo even better.
Gray gives off the impression of composure and maturity. It also represents neutrality, and all of the above are core values of medical companies.
A gray-heavy medical logo isn’t a good idea. This will give the patient a feeling that your facility and procedures are outdated.
But, small doses of gray in your medical logo design will go a long way.
Black is perhaps the most iconic color, and it has many connotations. Black could be formal, luxurious, or secret. It could also be ominous and even represent death.
Obviously, you do not want your medical company associated with either of the latter two concepts. People want to be in the hands of someone strong. They don’t want to be in the hands of someone menacing.
But, this doesn’t mean that black does not have a place among logo colors.
Should a medical logo have mostly black? Absolutely not. But, are black accents and black text alright to use? Yes.
When used in small quantities, black also tends to give off a feeling of seriousness. This helps establish an authoritative presence.
Yellow is a vibrant, friendly color. It also has an atmosphere of youth and happiness to it.
The youth and vitality attributes of yellow are perfect for medical logo design, but you should limit the total amount of it. Too much yellow can cause you to lose your aura of professionalism.
Yellow accents can help make the patient feel like they are visiting somewhere that cares about them.
Green is a powerful color to incorporate into a medical logo design. Like yellow, though, you should use it sparingly.
Green is growth, balance, and renewal. Therefore, it is the perfect color to incorporate into a logo for a rehabilitation center.
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In conventional medical logos, green is often used as an accent color to add a feeling of peace to the overall energy.
Solid Medical Logo Design Color Combinations
Blue and white is the bread and butter of medical logo colors. Blue and green is a nice alternative. Blue, gray, and white is also a good choice.
There are plenty of other color combinations that you could implement, but the ones mentioned above are the most reliable.
Logo design criteria varies from industry to industry. In order to find out what works best for your business, take the time to read advice on good logo designs.