In the world of finance, it’s all about being an expert.
If you can show your audience you’re an authority in your field, you’ll easily earn more clients. One way to showcase this is through your website, using high-quality, high-value content.
However, besides portraying your expertise as a financial advisor, it’s important to build a website that’s functional and professional.
In the following guide, we’ll cover some of the website elements every financial advisor website should have.
1. Responsive Web Design
In case you haven’t noticed, the majority of today’s internet users are on mobile devices.
About 77% of adults in America own mobile devices. And 75% of mobile usage comes from mobile devices.
With a responsive web design, you can ensure your website is accessible from any device your visitors use. Also, it’s important to note that Google penalizes sites that aren’t mobile-friendly.
2. Engaging Video Content
If you’re going to place videos on your financial advisor website, make sure they’re relevant and personable.
You don’t want to bore users with technical jargon. Make sure it’s easy to understand.
The content should be short and to the point. You can use videos to give quick tips, explain a product or service, and to introduce yourself and your company.
3. A Valuable App
There are various tools that can make financing easier for your clients.
If you have an idea for an app that they can use, then create it to draw traffic to your site. This can also help boost your email list.
One example of an app is the free intrinsic value calculator. Other ideas include charts, databases, and other tools your clients can use to manage their finances.
4. A Call to Action
Once people arrive at your website, what do you expect them to do next?
They’re likely not going to complete this action unless you ask them to. You’ll get a larger response by including a call to action on your website.
You should place your call to action throughout your pages. Don’t wait until the end of a page to implement one. You can place it at the top of the page and throughout the content as well.
5. Contact Information and Links
Some prospects are old school. They like to call or visit your office versus using the website contact form.
Make sure to include your contact information at the top and bottom of your website. The contact page should also be easy to find.
For mobile users, include contact links so it’s easy to dial your office or email you from their device.
6. Fast Website Loading Time
Today’s users are impatient. If your website doesn’t load within two seconds, then you risk losing prospects.
Not only will this affect your traffic, but your ranking in Google as well.
There are different ways you can increase your page load speed, such as by eliminating unnecessary plug-ins and graphics.
Improve Your Financial Advisor Website with Images
Photos are a great way spice things up on your site. Why not find ways to make your financial site stand out?
At PSD Learning, you can learn all about this and more. Stop by today to find ways to improve your financial advisor website!