2020 derailed and disrupted every industry on Earth in every way you can imagine. We’ll be measuring and speculating on all its impact for years to come. One thing is for certain – we’re more dependent on the internet than we’ve ever been.
Which means that web design is even more important than it used to be. Which is saying something, as 48% of consumers report a website’s design to be the #1 factor in determining a company’s validity.
One web design trend that is gaining major momentum is brand activism. Although the idea of “voting with your wallet” is nothing new, companies have been taking it to a whole new level the past few years.
Let’s take a look at how some companies are using this rising web design trend for philanthropy and to make a positive difference in the world.
Brand Activism: The Web Design Trend For Good
Web design is largely about creating attractive interfaces, sharp typefaces, and delivering a positive UX. The first question that might spring to mind might be “How can a web design trend be a force of social change?”
Brand activism – which is also known as design activism – is anytime a business or brand uses their platform to support a social cause. It should come as no surprise that companies are signaling their virtues. After all, more than 6 out of 10 consumers under the age of 30 reported a brand’s ethics being integral to choosing to do business with them.
It also comes as no surprise in a time when silence is often taken as complicity.
This is actually good news for all parties involved. For one, it’s a sign that business is evolving into more of a force of good and positive social change. It also gives businesses a chance to be more involved and take a stand about issues they care about instead of maintaining the guise of neutrality.
It’s also a weather vane showing which way the wind is blowing from the up-and-coming generations. It’s a sure sign that the rising generations are more committed and care more deeply than they have in decades. And you can use this momentum to grow your brand at the same time.
To take advantage of this web design trend, first ask yourself what causes you are passionate about. There’s an endless array of social ills you can choose from. Then you can build campaigns to help raise awareness around these issues.
Maybe you’ll create some sharp, eye-catching graphic design about environmentalism to host on your homepage. Or perhaps you can create a branded hashtag campaign asking your users to create user-generated content to share to their social media network.
When it works, brand activism is that most rare and precious of business goals – a win/win situation for all parties involved!
Discover more about how to use your business to do good and become part of the solution.
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