Having an impeccable website design for lawyers is necessary if you want to continue attracting traffic to your site.
Many law firms have not updated their websites and could be losing a business to more tech-friendly firms.
If you don’t want to stay behind, follow these essential tips to make your firm’s website one of the best.
1. Keep It Simple and Genuine
Everybody knows the law has some complicated language, which is why people hire lawyers to help them navigate through these terms.
However, when people search for a lawyer, the last thing they want is to encounter legal language. If all people want is to find a good lawyer, they don’t want the site that makes it difficult.
Web design for lawyers should be easy so people can understand what they’re reading. Also, you should be genuine with your language. People who face legal troubles will put their trust in people they think they can confide in.
2. Have a Responsive Web Design
In the smartphone era, 63 percent of phone owners use it to go online. It means over half the internet users will conduct searches online.
If your website design for lawyers is not mobile friendly, you will miss out on some business.
Your website visitors should have the same experience if they use their smartphone, tablet, laptop or desktop. A great web design will make a smooth transition between multiple devices without sacrificing the content.
When visitors land on a website that is not responsive, chances are they will click out of it and not move to other pages within the website.
3. Real Photos
As tempted as you may be to use stock photos, you should avoid doing having photos that are generic.
Potential clients want to see photos of the people who could potentially represent them. You will get better responses from clients if they can put a face to the name.
Remember that your website will be the first impression they have of you. Give them a little tour and introduce them to the people who work for you and the office environment.
Depending on the size of the firm, you might need to hire a professional photographer to provide high-quality photography.
When potential clients see this, they’ll know you put effort into everything you do.
4. Easy Attorney Search
One of the main goals of your website design for lawyers is to make it easy for people to search for your attorneys.
If you’re a law firm with multiple locations, you want potential clients to search for an attorney in their city.
Perhaps you specialize in different practice areas. Then you should make it easy for potential clients to search for divorce attorneys if that’s what they need. Sometimes someone recommended an attorney to one of your potential clients, and they want to search for it by name.
Because of all of those reasons, your website should be able to let clients conduct a search based on multiple criteria.
5. Visible Ways to Contact
People’s attention span has dropped from 12 seconds to 8 seconds. With the internet making everything more accessible, people have less patience when they can’t find the information they need from a site.
If you want to ensure a potential client gets in touch with you, then you need to make it easy for them to do so.
Your website should be able to give them options. Some sites allow for a chat button, so people can get immediate help. Others have the contact page on the top of the site where people can fill out a form, get the address, and phone number of the firm.
Also, if your website is mobile, you cant give them the option to call right away with the press of a button.
Making it easy for people to contact you will lead to more conversions.
6. Create a Blog for Content
Content marketing and blogs have become an essential part of websites in recent years.
Writing articles on a weekly or monthly basis is a great way to produce quality articles visitors could find useful. The blog articles provide an opportunity to optimize and improve SEO scores on search engines.
Also, you’re able to use internal links to give clients the opportunity to spend more time on your site.
7. Calls to Action
In your blog or homepage under a description, it’s important to include calls to action.
Calls to action improve your conversions rates. It’s as easy as saying on your homepage, “We are criminal defence lawyers with over twenty years of experience, contact us today.”
8. Link to Your Practice Areas
Ensure all of your content is linked to your practice areas, especially if you have a blog.
If you have an article that relates to divorce or family law, then you want to make sure it’s linked and tagged as such. On your practice areas page, it’s a good idea to have articles that relate to the subject matter.
It’s a great strategy to make it easy for visitors to access information.
9. Client Testimonials Matter
Potential clients want to know what your current clients have to say about you. Instead of having them go search for them, why not have it ready for them to read.
Testimonials will show potential clients you value them. You can also link to external review sources so they can view all the reviews.
Having testimonials will give you extra credibility.
10. Attorney Profiles
Attorney profiles are important to the success of your website. However, how you present them to the public matters.
Don’t have attorney profiles that are all about education and awards. Making the attorney profiles more personable will allow your clients to see them as more than lawyers.
Website Design for Lawyers Wrap Up
Your law firm deserves a website that will help you attract more clients and make it easy for them to navigate. Having a solid website design for lawyers will ensure you look professional and continue to get clients.
If you enjoyed these tips, we have more where these came from. Spend more time on our site to learn more design and marketing tips.