As a successful drop shipping business owner, you know the power of your online presence. 54 percent of small businesses have a website. Your business is no exception.
There is only one thing worse than not having a website–having a BAD website. Ensuring that your website provides a pleasant online experience starts with your design.
Consider your website to be the first introduction of your business. Before customers choose to purchase from you, they visit your website to truly get to know you. What does your website say about your drop shipping business?
If your site could use a little improvement, don’t let the idea of designing a website scare you. There are tons of ideas and resources to help you get started.
In this article, we’ll go over different web design ideas that you can use to improve the usability of your site.
1. A Clutter-Free Design
Have you ever visited a site that had tons of clip-art jumping out at you? What about a site that had multiple colors and patterns on the pages?
If you ever visited a site like this, you probably wanted to exit immediately. You’re not alone. Minimalist, simple web design is the best way to get your audience’s attention. In fact, 38% of people will stop engaging with a website if the layout is unattractive.
If your website has too many colors, fonts, and images, your visitors may feel overwhelmed. When it comes to your web design, think simple.
The simpler your website design, the better the experience. Your goal is to make your website so intuitive that visitors find what they’re looking for with a few clicks.
2. Readable Text
Now that you have a minimal design, your content is next.
As consumers, we tend to skim over content. We quickly scan pages and look for keywords and short phrases. The text on your website should cater to this behavior.
Try to shorten complex sentences and use simpler words and phrases. Break large groups of text with images to make your page more engaging.
Avoid fonts that are too small, or difficult to read. Limit your use of bold or italicized words. Font colors are another design element to pay attention to.
For example, if your background is a bright color, a white font can be hard for your visitors to look at. You can use your company colors in your website design, but use black font when possible.
Lastly, it is possible to have too many font types on your website. Stick to a maximum of two fonts and use those consistently throughout your site. Your online presence should have a consistent design that matches your company brand.
3. Visual Design
If you have images that are applicable to your drop shipping business, why not use them? A picture is worth a thousand words, so make good use of any photos you have that could catch your visitors’ eyes.
You can find pictures on stock photography websites, but it’s better to make your own. If you have a few happy customers, ask them for permission to use their photos on your site. You can also do a mini-photo shoot of your products and use them to make your site more visual.
When choosing your photos, format them to make sure they have a uniform look. You can insert your logo on a corner of the image, or apply a custom overlay to give it a filtered look.
With a little work and some photo effects, you can make your photos look professional.
4. Intuitive Navigation
Is your web design making it hard for visitors to find the information they want? If you want to increase conversions on your site, make it easy for customers to find items. Make your website navigation straightforward.
A navigation menu should be at the top of each page so that visitors don’t get lost on the site. This will be where you host the most popular areas of your website.
You can think of the navigation as bookmarks for your visitors. If there are pages of your website that you want your users to have quick access to, place them in the top navigation.
It’s also common to place a search bar in the top navigation of your website. If you have a variety of products, your visitors shouldn’t have to dig through each page to find items they want.
If you have any other relevant links, you can place them in the footer of your page. For example, you could have contact information, social media sites, and FAQ on the footer.
The small details in your web design will create a better user experience for your visitors.
5. Optimized for Electronic Payments
If you want to increase sales in your drop shipping business, integrate e-Commerce. Your visitors can love your site, but you have to make it easy for them to make a purchase.
Most sites use tools like Paypal or Apple Pay to allow secure electronic payments. Why would your visitors work too hard to give you their business? They will leave your site, and take their business elsewhere.
Similarly, if your e-Commerce isn’t secure or reputable, they won’t trust it. Use secure payment technology to assure your customers that their money is in good hands.
Implement the right third-party tools to make running your drop shipping business easier. Learn more about other tools to automate your business.
Web Design for Your Drop Shipping Business
When it comes to web design, your drop shipping business will use the same web design trends as any other.
You want visitors to want to do business with you. Don’t scare them away with a poorly designed website that isn’t user-friendly.
If you use these ideas, having web design for your business is a simple task. Always design with your users in mind! A navigable site will keep them coming back for more!
If you want to build a simple design for your website, start with this clean web template design!