Maybe your home renovation company has had some success with local advertising and word of mouth referrals.
But you have reached a plateau and you’re looking for ways to grow your business.
You may be considering getting a website or upgrading the one you have. But you’re not sure how to use your website to set your business apart from the competition.
Good websites generate business. Statistics show that more than 80% of shoppers do research online before buying.
The following 6 tips will help you turn your website into an asset for growing your business.
1. Increase Your Visibility in Cyberspace
Your website won’t do you much good if people can’t find you.
So, the first thing to consider is how to make your website accessible to as many people as possible. That’s why Search Engine Optimization (SEO) is so important. SEO helps people find your website quickly utilizing the keywords they are using to search for information.
Google has specific algorithms they use to determine how high a rating your website will have on their rating scale. The higher the rating, the higher on the list your website will be when people search for your type of business.
An SEO professional can help you with optimizing your content. Here are some general SEO tips to consider:
- Make sure you’re using the best keywords
- Find out what keywords your competitor is using
- Link your content to other pages on your website
- Have other sites link to your website
2. Presentation is Key
When prospective customers visit your website, be sure their the first impression is positive.
Every time someone lands on your website, you have an opportunity to create an experience for them that can set you apart from the competition.
Try to imagine from their perspective what they will see, hear and do on your website.
A home renovation business is ideal for highlighting the impact of your work. Strong images communicate quality and professionalism.
Before and after photos of your renovation projects can speak more persuasively than any amount of advertising copy. Make sure you use good photography services to highlight your work.
In addition to great visual content, your writing should communicate your message with a purpose. Content should educate, inform, engage, and include a clear call to action.
Text should be easy to read. Keep paragraphs short, use numbered lists and bullets. White space gives your copy breathing space and makes your content easy on the eyes.
Dynamic websites draw traffic and attention. When the images, graphics, and content on your website come together to communicate your message with beauty and style, the impact is clear.
3. Communicate Your Uniqueness
You know you care about the quality of work you do. And you strive to provide customer satisfaction with the services you provide.
Who you are and what you do is your brand. And your brand is your reputation.
Your website can reflect your brand by communicating a sense of who you are to your prospective customers.
If you’re not sure what your brand is yet, think about what image you would like your customers to have about your business. Here are some possibilities:
- Quality Services
Here are some ideas on how to brand your business. Branding is essential for setting yourself apart from the competition.
4. Tout Your Craft
Your website is the place to let your prospective customers know what your home renovation services can do for them. Let your light shine, don’t hold back. Explain your services and highlight your work.
Let your satisfied customers advertise for you. Testimonials are a great way to gain credibility with new prospects.
Let your content tell stories about how your business solved problems for your customers.
Work with photography services and website designers who can optimize your products and services.
Dynamic websites draw traffic and attention. For a good example, you can visit the site here.
5. Don’t Forget about Functionality
When visitors come to your website, they are usually seeking specific information, or they have a problem they want to solve.
Help them to find what they need quickly and easily.
Your website navigation plan should be user-friendly. Your website structure should have logical menu trees and links. The flow of the design should be natural.
It’s a good idea to do usability tests on your website regularly to ensure there are no issues with navigation.
The main function of our website is to bring in new customers. That’s why it’s important to have a good lead capture system on your landing page. Here are some ideas on how to generate leads for your business on your website.
Add features that help your visitors connect with your home renovation business. Features like testimonials and Q&A sections add value to your website.
If you use videos, make them short, engaging and relevant to your business.
Don’t forget to add a call to action button for consultations, demos, or requests for bids and estimates.
6. Make Visualizing a Home Renovation Easy
When someone begins to think about home renovation, they begin to envision what changes could be made to their living spaces and how it might look. Tap into that imagination and provide inspiration for prospective customers by giving them ideas on your website.
A blog can be a great resource for exploring possibilities for change.
Its human nature to want to hear about what other people have done to enhance their kitchen or bathroom space. Use your blog to tell about renovation experiences our customers have done successfully.
A second benefit of having a blog is to build awareness home renovation. Talk to your prospects about why they should consider making an investment to renovate their home.
They’re already thinking about it, but they need that extra nudge. Your content can convince them of the benefits they will enjoy if they renovate.
Once they make their decision, you want to convince them why they should choose you to help them. Position yourself as the expert, the go-to person to answer their questions.
A blog can establish your expertise. Blog posts can show your knowledge of the home renovation business and establish you as an authority on the subject.
Everyone wants to avoid pain. Blog posts can discuss the pain points they can experience and how to avoid them.
Your blog posts can also turn into free advertising. Post them on social media and share with many other people. Some of them may be ready for home renovation in the future.
As you can see, investing in a great website can provide many benefits for helping your home renovation business grow:
- New business
- Strong brand
- Competitive Edge
To learn more about how our photography services, graphics, and design services can help your business, contact PSD Learning.