When you pass by a store window, it’s what you see through that window that’s going to make you decide if you want to go in or not.
Think of your homepage as your website’s window.
Visitors will decide if they want to stay on your website based on what they see there. That’s why you should be spending plenty of time on your homepage design.
Keep reading to find out how to design a killer homepage for your site.
Include Important Information
When a visitor lands on your website, there’s really only one question running through their subconscious: can this business solve my problem?
Who you are and what you do should be clear from the moment a potential customer sees your homepage. This information needs to be in your heading and sub-heading.
Make it Interactive
One of the best ways to retain visitors is to have an interactive web design. When a potential customer is asked to engage with your website in any way, it will encourage them to stay for longer.
This can be something as simple as a search box that allows them to find exactly what they’re looking for on your website, or a chat where they can ask someone about what they need.
Whenever possible, present your information visually by using images, graphs, and videos. This will not only make your website more visually appealing, but it will also help a visitor connect with your brand.
Use a Clear Call-to-Action
Imagine walking into a restaurant and having the hostess just stare at you. How would you know what to do next to get a meal? You need them to tell you what’s expected of you.
In the same way, you need to let your visitors know what next step they should take. Do they need to contact you? Should the sign up for your email list? Use a clear call-to-action to tell them.
Keep it Simple
Overall, your homepage needs to be kept simple. Try to include the design elements we listed here and nothing more. When you have too many things on your site, visitors will have a hard time finding information and knowing what you want them to do next.
Because they know there are plenty of other businesses out there, if they get overwhelmed on your site, they won’t stay long before looking elsewhere.
Where to Get Help with Homepage Design
Sometimes, designing a homepage is best done with the help of professionals. By investing some money into custom web design services, you can have a website that’s unique and designed specifically for your business.
A professional web designer is a great place to start if you want help with your homepage and the rest of your website.
More Web Design Tips
Now you’ve got five solid tips that you can use to create a killer homepage design. As you can see, it’s not too complicated, but it will require some effort.
If you want more tips, tricks, and hacks for web design, be sure to check out our blog. There, you can find a bunch of articles that will help you build the best website for your business.