38% of users will click off a website if they feel it’s unattractive. Because of this, it’s extremely important that you optimize your website to increase the chances of conversion.
While you may have an in-house web designer, that may not be enough to really spruce up your site, especially if it needs a complete overhaul. To find the best web design agency, here are a few steps to follow.
Check out the Agency’s Website
The web design agency should have a top-notch website since that’s their specialty, after all. If they can’t create a superb site for themselves, then how are they going to do so for you?
The agencies you’re considering should have up-to-date, easy to navigate webpages that are easy on the eyes. If anything seems subpar, then it’s best to cross them off the list.
Look at Their Portfolio
After you’ve checked out the agency’s website, the next step is to look at their portfolio. If they don’t have much in their portfolio, or don’t even have one, it may be a red flag.
When looking at the sites the agency’s built, use the same criteria from above to evaluate them: are they up-to-date, easy to use, and have good aesthetics? Then that’s a good sign.
Checking out their work also gives you a feel for their style. This is a matter of personal taste, so after seeing it, it’s up to you if you want to keep them on the shortlist or not.
Both satisfied and dissatisfied customers will leave reviews for any web design services they’ve gotten. They’re easy to find; just Google the agency’s name and “reviews,” and you should get many results from various sites. Don’t trust the reviews on the agency’s website since they can easily cherry-pick the good ones to showcase.
When looking at the testimonials, make sure to check out what the low raters have to say about the agency. There will always be disgruntled customers who will never be pleased with any services they receive, but these low ratings can also tell you about the agency’s weaknesses. For instance, they may not be slow to respond to clients; if timeliness is important to you, then you may want to avoid that agency.
Arrange for an Initial Meeting
Before you commit to an agency, first have a meeting. How they handle this entire affair can tell you a lot about how they’ll treat you as a client.
Make note of their attitude, both on the phone and in person. If they don’t seem very interested in your company and are trying too hard to sell their services to you, then you’re probably best suited for another agency.
Get the Best Web Design Agency for Your Company
With this short guide, you’ll have all the tools you need to select the best web design agency for your company. Not only will you choose one that’s within your budget, but you’ll also find one that’s the right fit for your company culture. This is the key to your projects going smoothly and efficiently.
For more interesting articles, please take a look at our web design section.