Aging adults will be the largest demographic in the United States in the next ten years. This creates a major business opportunity for entrepreneurs looking to get into the home health industry.
If you’re just getting into the industry, make sure you have a home care website that reflects your business model. Here are a few essential tips to getting your home care website up and running.
Do I Need a Home Care Website?
Many people mistake their target clients for home care marketing. You might assume seniors aren’t going to use a website to find services.
But seniors are only a small portion of the demographic you need to target to earn new clients. Children of aging adults will scour the web to verify the credibility of any service their parents choose.
Put your best foot forward by making sure you have a web presence that reflects the professionalism of your company. Here are a few things you need to have in order to create a great impression.
One of the most important features of your website needs to be mobile-friendly. A responsive website means it adapts to the browser and screen size where it’s being viewed.
This is important when targeting users across age demographics. People use their smartphones in place of laptop computers on a regular basis.
If you want to get in front of a broader audience, make sure you can keep your website visible no matter what screen the user is viewing. Responsive websites also rank higher in Google.
Google prioritizes useful websites that provide a top viewing experience. If your website won’t show properly on a mobile phone, your search engine rankings will suffer as a result.
Keep Content Updated
Another way your search engine rankings can be affected by your website is the amount of content you have that speaks to your target audience. Make sure the content is up to date by regularly publishing blogs or new information.
Google ranks fresh website content and time spent on your pages as an indication your site is useful. This means that pages with broken links or that aren’t working correctly should be taken down.
Regularly audit your website pages to make sure they’re all working correctly. If you have any pages that load slowly, consider removing some of the information until its optimized.
Use a mix of media on your home care website. It’s a good idea to show potential clients a tour of what they’ll experience when working with your brand.
There’s no substitute for seeing real people interact with clients. Make sure you also have photos on hand for marketing materials where videos won’t work.
Professional photos of caring for elderly parent help brochures, business cards, and sell sheets stand out.
Updating Your Home Care Website
The most important thing to remember with your home care website is that it’s not a one time design. Many people think of their relationship with a web developer as stagnant.
But you’ll need help with things like website audits to keep your site high ranking in your area. For more information and tips, visit our blog for updates.