A standout company brochure can be the perfect tool to complement your marketing. With the right design, you can boost your client’s confidence in your skill and abilities as a business analyst.

Your company brochure serves as the gateway to your services and credentials, such as business analyst training programs. Unlike billboards and commercials, prospects can take your brochure and review it at their convenience. In addition, it’s an effective way to communicate with each viewer on an ongoing basis – and you never have to say a word.

And best of all, thousands of templates and Photoshop tutorials can help you create a company brochure that looks like it was crafted by a professional. Let’s get started:

4 Things You Need to Include in Your Company Brochure Design

Your company brochure design will be the first thing your prospect sees. It’s important to make a strong first impression with visuals. Don’t forget to include these four important features:

Branding

Good branding can prove more powerful than an original or offbeat design. Colors, images, fonts, material, and your logo should all fit within your branding strategy to give the reader a consistent experience of your company.

Remember, less is more in brochure design. You don’t want to use a multitude of fonts and colors because it can weaken your design and muddle your message.

Stick to a simple color palette, choose a clean font, and make sure they stay consistent throughout your brochure.

Your Services

Your prospect is reading your brochure to find out about what you do and how you can help them. Which means the majority of your content should focus on your services, not your persona.

For example, if you offer modern analysis techniques as part of your business analyst training workshop, talk about what it involves and why people should care. The goal of your brochure is to spur action, whether it’s visiting your website for more information or calling for an appointment.

While back stories and team profiles can prove helpful in building your brand, it doesn’t always belong on your brochure. Real estate space is limited, and you want to use as much of it as possible to communicate what your company does and why it matters to the reader.

Your “About Us” section will be more helpful on your company website, which you can (and should) include on your brochure. However, if you feel the need to talk about yourself, keep it brief and only include what the reader needs to know.

Formatting

Your brochure isn’t a novel. No one wants to read a huge wall of text with no “eye breaks.”

Instead, break up your content visually by using

• Small text blocks
• Headers
• Images
• Lists
• Lines
• Italicized or bolded text
• Images

This gives your content better readability, which means it’s more likely to be read.

Images

Pictures can speak louder than words, but choosing the wrong ones can harm your design and damage your credibility.

Here are a few tips and tricks for using images in your brochure:

• Only use high-quality images
• Make sure the images are not copyrighted
• The images should make sense to the content
• Each image should have a purpose

Don’t be afraid to get creative with images. You can take a simple stock photo and make it your own. Change the colors, add texture or depth, or change the shape.

Pro Tip: You can find high-quality images on websites like Shutterstock for a low fee.

One Final Thought

Good design can go a long way in appealing to your readers. But none of it matters unless you set strong goals for your brochure.

Before you starting drafting, consider what you want it to accomplish:

• Which stage of the sales funnel will readers most likely be in?
• What do you need them to know after reading the brochure?
• Why do I need a brochure?

Start with the end in mind, and work backward from there.