The dieting industry brings in $20 billion in revenue in the United States every year.
Anyone wanting to get into this booming industry needs a dynamic marketing design to draw attention to their website.
Once visitors arrive at a web page, the right strategy will convert them into clients. It’s not enough to tell visitors what’s on sale; a site has to be able to tell a story.
So just how do you convey this message? Read on for five keys to design and learn how to take your dieting website to the next level.
1. Know Your Audience
There is no such thing as a service for everyone. No matter the industry and product, there is a target audience.
Target your dieting products or services to a select audience, and let potential customers know right off the bat they are in the right place. The target audience could be male or female or focused on a particular geographic location or consumer interest.
In story terms, this is the cover and first page. It attracts the people that are most likely to buy.
For example, if someone visits a site like USDietAlert.com, the first thing that pops up on the page is information about garcinia cambogia. This marketing design isn’t an accident.
They are targeting a niche and letting visitors know about it up front. The people that stay are more likely to follow the Call to Action, which is a free trial.
It’s tempting to target everyone, but mass targeting is self-defeating. Without having an idea of who the ideal customer is, a business can’t cater to the people that its product helps.
A lack of focus on specific audiences leads to poor conversion and slow sales. Know who will buy and go after them.
2. Content Is King
This saying is the golden commandment of SEO. There is a reason this rule has endured so long.
Without informative content on a web page, search engines won’t rank a company highly and it could lose sales.
Why is this the case? First, search engines look for updated content to ensure that websites are legitimate. Remember, SEO in its simplest form is convincing search engines that they should send a site their customers.
The lost sales also come from a lack of authority. By publishing information in the form of blogs and other content, a company builds trust with potential clients.
People want to know that a dieting company knows what it’s doing. If a customer signs up for a diet program, they are putting their health in the hands of people they’ve never met.
Content is the best way to ease their mind. An author has to convince a reader that a story is believable. So too must a marketing design on a diet page convince customers that the company they are researching is trustworthy.
Content earns customer business.
3. Grab Their Attention
One of the knocks against internet users is that they have a lack of focus. If something doesn’t speak to them right away, they leave.
There are too many options in the digital world to ease into a pitch online.
When reading a story, what makes someone see it through to the end? Investment and dramatic effect.
The investment comes from Calls to Actions. This is when a website gives viewers a task, such as signing up for a newsletter.
Customers have a reason to see things through to the end because they’ve already started down a path.
Getting people to sign up for a free trial or investigate a product further through newsletters is a great start. A good marketing design strategy drives customers to move.
The dramatic effect comes in the layout and media on a page. Videos and testimonials are a great way to hook in customers. They build authority and stimulate the viewer’s senses.
Even if they leave a page without buying something, visitors will often return later because media leaves an impact on them. It stimulates their mind and tells the story of the product.
Don’t make a customer click through multiple pages to find these two things. Start at the beginning. The power of video is that it meets dramatic effect and investment needs.
Someone who watches a five-minute video has given their time to a business and is more likely to buy.
4. Marketing Design Relies on Promotion
Once the time and energy go into the design, people still have to see it. That’s where social media comes into play.
When an author writes a story, he goes on tour to promote it. Social media is a company’s tour; companies are interacting with customers and telling them where to go.
Get on Twitter and Facebook, publish content there and invite users to share it. Encourage sharing through giveaways, and take advantage of the cheap advertising found these sites.
Not only will this help you find new customers, but it will also help you develop brand authority and trust. A strong social media presence legitimizes companies.
5. Use Colors To Evoke Emotion
Colors have an emotional impact on viewers. For marketing design, this can be a powerful tool to use.
Colors enable a designer to tell a story without words.
For example, studies show blue conveys calmness and strength. Green reminds people of nature and is popular with natural diets.
By bringing marketing design and colors together, a company can impact how customers feel about the product.
A web page shouldn’t be overloaded with graphics and color, however. Over-stimulation is just as dangerous as no stimulation at all.
A cluttered website can turn a customer off. Sometimes, simplicity wins the day.
The key is creating an association. Use graphics to tie a product to a color. Maintain consistency throughout, and design a new page for each product.
Stand out with the Latest Graphic Design Skills
There are always new methods and tools in the marketing design industry. At PSDLearning, we have the resources you need to keep you on the top of your game.
Since 2008, we’ve helped people of all skill levels become skilled designers and standouts in their industries. Whether you need help with text effects or design, we’ve got you covered!