Did you know that kids often recognize the McDonalds logo before they recognize their own name? That’s the power of good branding. So this is what’s at stake when creating your dental office logo.
This is one of the most underrated and underutilized parts of your branding. So you had better make sure you love it. And you had better make sure other people love it too.
The best logos are instantly powerful in connecting people to your brand without saying a word. For example, the Starbucks logo shows up 10,000 times a day on Instagram. And those aren’t ads! That’s just people drinking coffee.
There’s a lot on the line, so let’s make sure you do it right the first time. Here are some tips.
It’s OK to Start With the Logo
You can do this first when you’re defining your brand. Maybe you doodled a rough logo years ago and you’ve always known that’s your dental office logo. And that’s a good thing.
It means you’ve been thinking about branding from the start. Too many dental practices just hand over their brand to an agency. This can lead to a disconnect between the business owner and the brand. And that sets things up to fail.
You take every other part of your practice seriously. That’s why you invested in Raintreeinc to manage your patient records and billing. So take your logo as seriously as you take your records.
You need to feel good about your brand and your logo. Proud even! This logo is literally going to be on everything, online and off. You will see it everywhere from your office signage, to your website, to your letterhead to your doorknockers.
So you need to feel good about it and know why it represents you.
Decide on the Style
The first thing you need to know is what type of logo you want.
Do you want it to be funny? Serious? Professional?
Do you want it to appeal to high-end customers who are looking for an expensive procedure? Or parents looking for a family dentist? Or do you an inspirational logo?
Here are a few different ways you can go:
You don’t want anything too high-concept here. Just a simple, yet memorable, visual representation of you and your practice.
If your last name is Rose, maybe some sort of simple and elegant rose design. or you may want more of a wordmark logo that presents your name in a stylish and interesting way.
Maybe you want to personify your brand with a cute mascot, like a toothy beaver or something like that. These can be more memorable than a traditional or watermark logo. However, you need to make sure this is in line with the rest of your brand.
Don’t just use a mascot because you’ve always loved the Geico Gecko. If you’re targeting adult patients in higher-end neighborhoods, something a bit more professional and elegant is the best way to go.
Ready to See Your Dental Office Logo?
If you want to take a hands-on role in your branding, you can definitely spreadhead this yourself and design your own logo.
You may love your logo that much more, just knowing you were the one who designed it.
And you can learn how to design your own logo and many of your own branding materials by clicking here.