By learning some of the more advanced SEO concepts, you give yourself the chance to massively improve your website traffic. One such example of an advanced SEO concept is siloing.
With it, you can dramatically improve the way your website is ranking in the search engines.
Keep reading to learn more about SEO siloing and how it can help your website. When you’re done reading, you’ll know all you need to know to make use of this method and improve your traffic as a result.
What is SEO Siloing?
SEO siloing is a method that helps search engines better understand your website and its content.
With this method, you are able to better categorize the content in your site.
This then makes it easier for search engines to know what certain aspects of your website are about. Because search engines have a better understanding of your website, they’re likely to rank your site higher.
How You Use This Method
The first thing you’ll want to do is categorize your website. It’s hard to say how you’re going to do this specifically, as it’s going to depend on the specific content within your site.
You’ll want to isolate the different categories of your website as much as you can. So you’ll want to have your main categories. But then you’ll have categories within these categories.
If you’re struggling with this, just think about organizing your website into certain topics and services. When doing this, aim to do so in the most detailed way possible.
For instance, suppose you provide cleaning services and you provide steam cleaning. Steam cleaning might be one of the categories. But then you’d also break down this category further. You might add driveway steam cleaning but also kitchen floor steam cleaning.
Sometimes, a visual representation can make this concept easier to understand. With that said, you can see an example of how to implement a silo architecture within your site by clicking here.
Link-Based Siloing is Also an Option
All you need to do here is make sure the pages of your website link to other relevant pages.
This makes it easier for search engines to develop an understanding of the general themes of your site. You want to do this in a way that ensures relevancy. Don’t just go about adding random links here and there, just because you think it’ll help improve rankings.
You Need to Focus on Quality Content Too
Adopting the silo approach is a good way to make sure Google will find your website and rank it well. But you need to make sure you’re also publishing quality content on your site. If you don’t do this, SEO silos will not do a lot to help you.
If your industry is very competitive, you’ll need to put a lot more effort into writing your content. If you don’t do this, you’ll struggle to rank, no matter how much of the silo method your website uses.
If you feel the pressure to produce a lot of content, you should take a moment to step back and review everything. Ideally, you need to focus on producing a lot of high-quality content. You should not think about producing as much content as you can in a short time, irrespective of quality.
One of the biggest things that can affect your site rankings is the number of links pointing to your site. If you can write some good content, you’ll give people a reason to link to your site.
After all, they’ll be happy to link to something that’s informative and interesting. They’ll also like to share it with their friends because it’ll be of value to others. This is good because these other people will do the same and create a positive loop.
Concentrate on the User Experience
A great thing about this method is that it improves the user experience for the person using your website.
This is because the information/web pages on your site now follow some kind of logical order. Visitors need to spend less time clicking around your site to find what they need.
However, you need to make sure this all translates to a mobile experience too.
If you’re going to use a silo site structure, it means that your website menus can become quite large. As you might’ve guessed, on a mobile site, this can be a problem and can make your website hard to navigate.
Once you have a mobile version of your site, make sure you ask some people to use it and provide some feedback. Just because the site looks good on mobile doesn’t mean it’ll provide a good user experience. You can overcome this issue by asking people to complete simple tasks on your site.
If they struggle, it’s a sign you need to make some adjustments. If you don’t have anyone you can ask, that’s fine. There are plenty of companies that offer this as a paid service.
Do You Understand Siloing?
If you take the time to learn some advanced SEO concepts like siloing, you can really take your site to the next level.
This approach can be hard to understand at first. But once you dig into the details you’ll find it’s not that complex. Of course, if you do struggle, there’s no shame in hiring an SEO expert to help you put in place this method.
In any case, siloing will not solve all your SEO problems. If you want to succeed with SEO you need to make sure you take care of the basics too. Good content and high-quality links are still important. Yet if you can do all that, your site will be unstoppable.
Want to learn how to build your own site? Check out this post for some tips!