When you’re trying to sell yourself, you need to step into the world of self-promotion.
In fact, you’ll need to really stand out in such a crowded career field like graphic design. Designers make up 39 percent of the 2.1 million artists living in the U.S., according to data from the National Endowment for the Arts. That’s nearly 830,000 people vying for the same piece of the pie.
The good news is with just a few marketing tricks, you can put your best foot forward on your next job application or client cold call.
Keep reading for our top 5 ways to dominate graphic designer marketing.
Top 5 Graphic Designer Marketing Tips
1. Retool Your Website
Even if web design isn’t your forte, you need a well-crafted, eye-catching website as a graphic designer.
The main function of your website is as an online portfolio for potential clients and employers. That’s why you need a visual-heavy layout that organizes your projects is a simple, easy-to-navigate way.
Make sure you include only your best work online. Don’t forget to add an About page and contact form, as well.
2. Embrace SEO
Think back to your website. Is it SEO-friendly? Do you format your posts using H2 and H3 headers, do you sprinkle in keywords when you can, and do you include internal links in your blog posts?
If not, it’s time to learn more about SEO best practices. After all, if you don’t show up in your clients’ searches, you won’t land that next big gig.
3. Redesign Your Resume
Just like your website, your graphic design resume needs to look good. There is a time and place for a bland CV, but you need to keep something a little more flashy on deck, too.
Once you have your essential career information pared down, work on a new layout to showcase all of your information in an easy-to-read manner. Don’t forget to include links to your website and social channels.
4. Get Social
Speaking of social channels, they are one of the best ways to up your graphic designer marketing game. Cultivating a healthy presence across a few choice platforms can give potential employers a better look at your personality.
Make regular, work-friendly posts to your favorite social media channels. Include links on your resume and website. Think of it as a chance to showcase your personal projects along with your professional work.
Don’t forget to create a great profile picture, too.
5. Stay True to Your Style
One of the greatest things about graphic design is the creativity built into the field. When you’re marketing yourself, don’t forget to include your unique viewpoint in everything.
If you want to experiment with a slightly different web layout for your portfolio, try it out. If you prefer an off-kilter resume layout, give it a shot.
Just try to keep your message and presence relatively consistent across each platform.
Brush up on Your Graphic Design Skills
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